Beauty

These Were The Biggest Makeup Trends of 2018

We hope you’re not sick of glitter yet—because if you thought 2018 was the year of all-glitter-everything, 2019 is poised to be even more sparkly. Gold highlighter, glittery glosses, and stark-black eyeliner were some of our most-used beauty products this past year. Ahead, take a look back at some of the biggest makeup trends from the past year. How many did you try?

Eyeshadow comes in just about every color and texture under the sun—so why is it what we only use taupe, brown, and sometimes black? This past year gave us more colorful makeup inspiration to last us until 2020. Case in point: makeup artist Hung Vanngo created this jaw-dropping cobalt eye look on model Jasmine Sanders for the summer’s CFDA Awards.


Black eyeliner took a dramatic turn in 2018 (as seen at Marc Jacobs and a handful of other runway shows). Trace it thick around both lashlines, wing it out at a dramatic angle, or create graphic shapes with it—just don’t trace a thin line above your lashes and call it a day.

A goof-proof liquid liner that makes creating sharp flicks and wings easy.

Marc Jacobs Magic Marc’er Precision Pen Waterproof Liquid Eyeliner, $30, sephora.com.

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After years of liquid lipstick domination, the humble bullet is back. Kylie Jenner’s new Kylie Cosmetics lipstick bullets—featuring a creamy, hydrating formula—sold-out in minutes.

Kylie Cosmetics Lipstick, $17 each, kyliecosmetics.com.

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Rhinestones, gems, and sequins are the new way to wear the sparkly stuff, adhered on your eyelids and around your eyes using lash glue. It takes a little patience, but the statement-making payoff is worth it.

Rihanna didn’t invent gold makeup, but she did invent the gold highlighter you’re going to see everywhere for the next million-or-so years. Trophy Wife, from her Fenty Beauty line, is the perfect yellow-gold metallic pigment that can (and should) be all over your face.

If you have dark skin, you can go a little wild and layer Trophy Wife anywhere and everywhere. Paler and cooler skin tones should use it as eyeshadow and spot-highlighter.

Fenty Beauty Killawatt Freestyle Highlighter in Trophy Wife, $34, sephora.com.

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As if sparkly embellishment and golden highlighter are still not enough, another massive makeup moment in 2018 was the rise of ultra-highlighted skin. The glowier, the better. Here, makeup artist Namvo creates her signature #namvoglow using a holographic violet pigment.

Colourpop Super Shock Highlighter in Over The Moon, $6.40, colourpop.com.

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The cat-eye flick got a new look in 2018. Instead of tracing an ultra-sharp wing, round-off the edge instead—as seen on Bella Hadid at the Jason Wu show. (It was also the main look at Tom Ford.) Pro tip: trace the outline of the wing first, then fill it in. Or use a small makeup sponge applicator (the kind that comes in most eyeshadow pans) as a stamp to create the rounded shape.

Metallic makeup in all shades and finishes continued to trend in 2018. Wear it subtly by swiping a clear lip gloss shot-through with holographic shimmer over your favorite lipstick. Or go for bold by choosing a frosted or glittery lipstick in an unusual shade.

Backstage at the Christian Dior spring 2018 show, retro clumpy lashes made a comeback. These aren’t quite as dramatic as Twiggy lashes, but they do require layers of mascara and a few well-placed lashes.

Just a few swipes of this mousse-like formula is all you need to get ultra-thick, but never clumpy, lashes.

Dior Diorshow Pump‘N’Volume Mascara, $29.50,sephora.com.

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