But there's another "celebration" for couples taking place today. Here's the lowdown on Steak and B*****b Day 2019…
When is Steak and B*****b Day 2019 and where did it come from?
Steak and B*****b day is a satirical holiday that started life as a meme online.
It was supposedly created in the US as a "male response to Valentine's Day" and it is celebrated a month later, on March 14 (TODAY).
The idea of the day gained so much momentum that now some have dubbed it the unofficial "Valentine's Day for men".
Punters can now even purchase Steak and B*****b Day cards from some stores.
According to the "official" Steak and B*****b Day website, the day is there to highlight how "men work hard to satisfy their lovers on Valentine’s Day, and, given their ebullient dedication, Steak and BJ Day 2019 is an opportunity to repay the favour".
It says "men feel a tad left out, they're just too proud or too embarrassed to admit it".
The date for the day in 2019 is the same every year – March 14.
The website adds: "February 14th has become so capitalist – March 14th is good ol’ fashioned TLC."
This "official" site even offers tips for cooking the perfect steak as well as "techniques" for b*****bs.
The website even raises funds for charity (to help fight breast cancer) via the hype around the day.
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