Drunk Elephant to arrive at Boots next month

Getting your top-up of Drunk Elephant’s cult products is about to get a whole lot easier as Boots becomes a brand stockist.

From March 9, Drunk Elephant fans will be able to get their fill from none other than Boots – a retailer that’s stepped up their brand offering tremendously since 2020.

In a bid to stay current, Boots have expanded their range of brands and they now stock a plethora of beauty buyer favourites.

When they began stocking MAC Cosmetics last summer, 48,000 people signed up in a waitlist for the launch.

Then as the year drew to a close they became the major high street retailer for Fenty.

Soon they’ll stock Drunk Elephant, which is perhaps their most exciting skincare addition yet.

Finding their feet in the States, Drunk Elephant launched in the UK to major excitement as word spread across the pond, particularly around the coveted T.L.C. Sukari Babyfacial, £67, an acid treatment that delivers baby-smooth skin.

Boots Beauty Specialist, Selin Mustafa, said: ‘This face mask is a wonder product for getting rid of stubborn dead skin cells.

‘The blend of acids and antioxidants improve elasticity and help to minimise
fine lines and pores. Use it once a week leaving it on for 20 minutes before
washing off.’

Since the beauty world fell in love with that mask, Drunk Elephant have expanded into hair and body care, with products being at the luxury end of the pricing spectrum.

When the brand launches in Boots, there will be over 30 product lines available.

Other skincare items to look out for include the Drunk Elephant C-Firma Day Serum, £67, which will brighten complexions and reduce the appearance of dark spots caused by sun exposure. Vitamin C is also a great antioxidant.

Selin says: ‘It’s best used in the morning on dry skin after you’ve cleansed.’

Additional highlights include Drunk Elephant Protini Polypeptide Cream, £57, that’s ‘made up of amino acids which form proteins in the skin to give increased moisture leaving you with plumper, firmer skin after just a few uses.’

There’s also a set called Drunk Elephant The Littles, £76, which Selin advises getting ‘if you want to test out a number of Drunk Elephant products before committing to full-sized products.

‘The range of serums, cleansers and moisturiser prep you with everything you need to build out a full skincare routine.’

Boots now stocks over 150 skincare brands and has the Boots Premium Beauty online consultation service.

Customers can book onto a 15 minute virtual appointment for expert advice which is followed up with customised notes.

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