Holy Sh*t, Lady Gaga’s Beauty Products Will Be Sold on Amazon

Honestly though, what can Mother Monster not do?! Not only is she a great singer, flawless dancer, incredible entertainer, and owner of six Grammys, a Golden Globe award, and an Oscar, but she’s also on her way to adding beauty businesswoman to the list.

Trendmood first teased the news, and according to the United States Patent and Trademark Office, the rumor is true: Haus Beauty is on the way. The info states that Ate My Heart Inc. (which is reportedly Lady Gaga’s company) applied to trademark the name last February.

OOOOMMGGG!!!!! 🔥🔥🔥#MakeupNews 💜☕The Beauty Industry is growing so fast!!! Everyone is inspired to create their own brands!!!! Looks like @ladygaga will be coming out with her own cosmetics line !!! 🙀🙀🙀 #HausBeauty !!! . . We are going to see a lot!!!! Of different products: foundations, eyeliners, shadows, pencils, bronzers, Highlighters, cheek colors, brows products, lip gloss palette!, lip cream, lip tint, lip liners, lipsticks, facial cleansers, eye and facial cream, facial exfoliant and scrubs, masks, wipes, toners, perfumes, massage oils, body gel, body powders, body exfoliant, body masks, self-tan, hands cream, nail polish, there is also a product called “beauty milks.” And more… . #ComingSoon *will keep u updated . . . . #Madness I #LOVE !!!!!! #LadyGaga and I can’t wait to see what she will bring to the industry, one thing for sure…it will be BEAUTIFUL BOLD DIFFERENT UNPREDICTABLE! 🙌🏼⚡️⭐️ #ByeByeMoney for real!!!! . . who would u like to see come out with their own cosmetics line? THOUGHTS?! ✌🏼🔥 #Trendmood pic: @ladygaga info: @blast THANK U for this AMAZING!!!!! update: @justingiron @sarahuniicorn 😘🙌🏼. . #makeupartist #makeupjunkie #makeupaddict #makeuplover #motd #fashion #instabeauty #beauty #bblogger #bbloggers #beautyblogger #makeup #makeuptalk

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Here’s what we know about the line so far:

In September 2018, Lady Gaga likely subtly teased the upcoming release of her makeup line in a “73 Questions” video with Vogue. When the host asked, “Can you reveal for me one of your beauty secrets?” she responded with “soon.” I’m screaming! Are you screaming?

Nine months later, Haus Beauty’s name has officially changed to Haus Laboratories. The site for her products used to be, but now it redirects to Honestly, “labs” sounds more like Gaga’s style. The site now has a simple landing page of Gaga looking fierce AF in some products from the line, along with a countdown clock to its July 15 preorder date and an email field so excited fans can receive updates. Sign me TF up!

According to Business of Fashion, Haus Laboratories will include multiuse products for the eyes, cheeks, and lips in six shades. If there’s one person I trust to recommend me some good eye shadow, it’s Stefani Joanne Angelina Germanotta. I mean, LOOK:

MILANO IS SUCH A BEAUTIFUL PLACE I LOVE MY PICCOLI MOSTRI SO MUCH! Killer sold out show tonight! @donatella_versace @versace_official #fashion #beauty #makeup @sarahtannomakeup #hair @fredericaspiras #styling @tomeerebout @sandraamador.xx #ladygaga #gaga #hauseditorials #haus

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#HausEditorials in Barcelona !!! the pink leather outfit is @ana_ljubinkovic shoes @dsquared2 Rounded emerald eye smolder of champagne and flushed skin and lips with Viking braids. #makeup @sarahtannomakeup hair @fredericaspiras #hair #beauty #fashion photo by @Alex.j.dolan Styling by @tomeerebout and @sandraamador.xx

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#hausofgaga holiday party. I’m Santa’s naughty elf. Mistress Claus. 😂 #holiday

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Lucky for us, there’s a full color collection in the works. There will be a trio set of all three products available for $49, and since Gaga knows you can’t go anywhere without a glossy lip, she’s making her own Haus Laboratories gloss concoction priced at $16. The list of future product types is intense given the patent she filed (I stopped counting at 70) and includes things like cleansers, masks, oils, and all the color cosmetics you could think. She gave the official first look at the line of cosmetics on Instagram, and of course, it’s full of neon, latex, and glitter:


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Okay, so that all sounds good, but now you’re likely wondering where and how you can surrender your hard earned dollars to this beauty line. Great news: Mother Monster loves her fans so much that she’s allowing the product line to be sold on Amazon. Haus Laboratories can arrive on your doorstep in two days with Prime free shipping. We stan the queen of accessibility!

When I was young, I never felt beautiful. And as I struggled to find a sense of both inner and outer beauty, I discovered the power of makeup. I remember watching my mother put her makeup on every morning, basking in the glow of her power to put on her bravest face as the hard working woman she was. I then began to experiment with makeup as a way to make my dreams of being as strong as my mother become true. It was then that I invented Lady Gaga. I found the superhero within me by looking in the mirror and seeing who I wanted to be. Sometimes beauty doesn’t come naturally from within. But I’m so grateful that makeup inspired a bravery in me I didn’t know I had. I’ve come to accept that I discovered my beauty by having the ability to invent myself and transform. They said I was just weird, but really, I was just Born This Way. Love, Lady Gaga

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Like her music, Gaga’s Haus Laboratories will be about embracing one’s true self. “No message of self-acceptance, no deal,” she told BoF. “I have a platform in the world. God gave me this voice for a reason, I don’t know why, I ask myself that question all the time, but I’m sure as hell not going to put out a beauty brand that is going to drive insecurity and fear into people. This is about liberation.” Backing up her statement, she included diverse models—male, female, genderqueer, and more—in Haus Laboratories’ first campaign image, which you can see here:

In short: Please excuse me while I collect my coins. Bye!

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