Image Source: Courtesy of Chris Bridges
Chris Bridges, better known as Ludacris, wears many hats: rapper, actor, producer, author, and TV creator by way of his animated Netflix series, “Karma’s World.” But one of his proudest accomplishments is being a girl dad. While hip-hop has “opened the floodgates” for the multihyphenate’s long-standing career, the father of four credits his daughters — Karma, Cai, Cadence, and Chance — as the inspirations for his latest endeavor.
In honor of “Karma’s World”‘s third season, which premiered on July 7, Bridges has partnered with Mattel to debut a one-of-a-kind toy collection. The extensive line, launching on July 17, includes dolls, doll accessories, styling heads, and role play modeled after the fan-favorite characters from the show. Though his Netflix series, named after and inspired by his daughter Karma, is barely a year old, Bridges tells POPSUGAR his new Mattel collection has been a long time in the making. “It came about because of what you just said — people wanting to see themselves, not only on screen but wanting to see themselves represented in dolls as well,” he explains. “Because there’s not an oversaturation of that going on. So what better way to galvanize the fans than to do it in this way?”
Image Source: Mattel
Raising young Black girls around an industry that’s actively fighting for more representation, Bridges understands wanting to feel more seen. And because of his large platform, he feels it’s his duty to continue filling that void with “Karma’s World.” “I’m a girl dad, [so] I just want to be the change that I want to see for the world, obviously, for my household and my daughters as well.” Of his newly released toy collection — complete with an assortment of dolls designed with a range of natural hair textures — Bridges says “there’s nothing as advanced as what we have, [and] I can humbly, but very proudly, say that.”
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