Megan Thee Stallion stars in the second promotional advertisement of NBC Universal‘s fall campaign to promote its coverage of the 2024 Paris Olympics. The promo debuted during NBCU’s Thanksgiving Day programming.
The new spot welcomes viewers to “Thee Paris Olympics,” as Megan performs at the Palace of Versailles – the host of next summer’s Olympic and Paralympic equestrian competitions – with U.S. High Performance dressage horses as her backup dancers. She is then joined by her own fire-breathing, talking horse.
Viewers are quickly transitioned from the fantastical scene at Versailles to an executive board room, where a group of skeptical marketing executives listens to Megan proclaim, “And that is Thee Olympics, Hot Girl Style.”
“As America gathers together today on Thanksgiving, we wanted to surprise the nation with an Olympic moment as big as the holiday, and what better way to do that than with ‘Thee Olympics’, featuring Meghan Thee Stallion and dressage horses at Versailles,” said Jenny Storms, CMO, Sports and Entertainment, NBCUniversal.
The promo will run across NBCU’s linear, social, and digital platforms throughout the fall and is part of a larger campaign that will feature additional versions with different talent in the months to come. The first spot in the campaign featured Peyton Manning pitching an idea in which he flies above Paris on a giant baguette blimp.
NBC broadcast network and streaming service Peacock will be the company’s primary platforms for its coverage of the Olympic Games Paris 2024, scheduled for July 26-August 11, 2024.
(Photo: NBCUniversal)
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