The Prince and Princess of Wales recently left little doubt that they intend to secure their future as a forward-thinking brand with the news that they are looking to hire a Chief Executive Officer (CEO).
The successful applicant must "bring a track record of strategic and cultural leadership in complex, fast-paced settings, and the ability to demonstrate core values of discretion, humility, integrity, and diplomacy", as well as have a "low ego". They will head up around 60 people and be answerable to the royal couple themselves.
This move is a first for members of the Royal Family, but has only served to cement the couple's plans to modernise the monarchy, with former BBC royal correspondent Jennie Bond saying it shows the couple are "taking control" of their working lives.
Speaking exclusively to OK!, Jennie muses: "I think this is a sleek and professional move. It is 'the Firm' moving into a new age, with William and Catherine clearly taking control of their working lives."
Reflecting on the way operations behind palace doors are currently run, Jennie explains: "Private secretaries are rather shadowy creatures, working closely with their principals, but rarely heard from publicly. I occasionally wined and dined the late Queen’s private secretaries, but they are men (almost exclusively men) who prefer to stay in the background.
"They have always been unfailingly polite, astute at avoiding any direct questions, and you come away thinking you really haven’t gleaned any information. Which, of course, is their intention. They do, however, carry a great deal of power and influence."
As for what she hopes the lucky applicant will bring to the role following the major shake-up, the expert says: "I think it would be great if the new CEO (hopefully a woman) is upfront, accountable and acts as spokesperson in front of the cameras when needed. It is definitely further sign that the Waleses are looking to modernise the monarchy."
The news of the couple's bid to hire a CEO came before Prince William arrived in New York to announce the finalists for the Earthshot Prize ahead of the third annual awards ceremony later this year in Singapore.
Following his arrival, the Prince visited the Billion Oyster Project which is an example of the innovative solutions being developed in the City to protect and restore the local environment.
William then met with United Nations Secretary General, António Guterres and announced the finalists of the Earthshot Prize the following day.
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