FASHION fans are racing to Poundland after shoppers claimed their new autumn collection is better than clothes in Primark.
Discount store Poundland has long been home to those looking to snap up goodies on the cheap – and it looks like the brand has stepped up its fashion game too.
Since its launch, Poundland's own Pep&Co label has become a hit amongst many shoppers – however, their latest range has been such a win, that some insist Poundland is now rivalling Primark.
One social media user even claimed they'd seen a video on TikTok of a woman saying ''Poundland clothes is [are] better than Primark now''.
So, what's the deal with the brand new collection that's landed in stores in time for autumn and winter?
One duo of fashionistas, Sam and Kelsey, decided to see for themselves – but whilst some items, such as a cosy jumper, were winners, there were also a few rather questionable designs, the two revealed in a video.
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As the style lovers made their way through the store, they stumbled across a thin gilet that was selling for £12.
After checking out its quality, the two said: ''I know Poundland is meant to be cheap but there's absolutely no excuse for this gilet to be made of Hobby Craft shiny blue paper.''
Sam and Kelsey, who post under the username @samkelseydresstoimpress, were also not particularly impressed with a pair of velour joggers that were scanning for £7.
Whilst the bargain price may have been tempting, the green colour, they said in the video, was giving major ''bogey'' vibes – and we can't unsee it.
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''Bogey green, velvet… Odd combination for a tracksuit bottom.''
Despite Sam and Kelsey not raving about this budget-friendly find, social media users insisted the material was ''so soft'' and the design was ''nice''.
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Whilst shopping, the two fashionistas also had a look at their knit section, including a stunning stripy jumper, which was going for £14, as well as a zebra and cheetah print jumper in bright neon yellow.
Another firm favourite amongst the viewers was a comfy jumper in neutral colours with a hot yellow accent – and this little number costs just a tenner.
Not only is the deal too good to be slept on, Sam and Kelsey also joked the bright colour in the middle also made it a great ''safety feature''.
''Never be missed on the dark night,'' they chuckled.
It looks like the fashion team at Poundland is determined to make animal prints a hot trend again, as the store's also launched denim bottoms inspired by zebra.
Fancy snapping up a pair? These jeans, which come in faded black, sell for £20 and would look fabulous with ankle boots.
Over a hundred of fellow style enthusiasts raced to comments to share their thoughts on the brand new collection – and some had already grabbed a few wardrobe essentials.
One person said: ''I have the zebra/leopard jumper.''
Someone else chimed in: ''I loved the green bottoms and purple velour jumper.''
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Another penned: ''I have the leopard print zebra jumper […] it's nice with river island wetlook trousers and rivers boots!''
A fourth, meanwhile, advised shoppers to not sleep on their loungewear range, writing: ''Poundland pyjamas are the best quality.''
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