Holy Comfort! Madewell Is Launching Memory Foam Bras and Underwear For $35 and Under

Holy Comfort! Madewell Is Launching Memory Foam Bras and Underwear For $35 and Under

When I first laid eyes on the Madewell x Lively intimates collection, which is officially shoppable on the site today, the bandeau bra stood out to me first. “Man, I haven’t worn one of those since high school with my tube tops and denim miniskirt,” I thought to myself. I love the easiness of a pull-up bra like this one, which also comes in solid colors if you’re not into the signature print. These bras and underwear are also made with memory foam and ultra-soft lace.

According to a press release from Madewell, the separates in the covetable collaboration, which retail from $10 to $35, are meant to “blur the aesthetic lines of lingerie, active, and swim to bring you ‘Leisurée.'” Yeah, I get that vibe. The reason they worked with Lively to achieve that? Take it from Michelle Cordeiro Grant, founder and CEO:

“We built LIVELY to inspire women to live life passionately, purposefully, and confidently. We empower our customers and community with products and experiences that enable them to celebrate their individuality and feel their best. We’re thrilled to bring our partnership with Madewell to the next level, providing our customers their favorite core Lively pieces with an exclusive Madewell spin that they’ll feel comfortable and confident in,” Michelle told POPSUGAR exclusively.

Colorways include a pretty peach, olive, and red that I’m deeming a “burnt cranberry.” Is that not the most lovely palette for Fall? You’ll also find that the bras with straps have lace extensions at the back, for a more romantic feel, and the fabric bralettes have mesh panels, if you’d prefer to go the sportier route. Scroll down to check out the pairings and decide on which set you’ll choose to add to your drawer for the new season — because every corner of your closet deserves a refresh.

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