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Fearlessly #FALCON. Footwear is available now. Shop now at adidas.com/FALCON #FALCON @adidasOriginals #createdwithadidas #adidas_Ambassador
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Dad sneakers aren’t just for dads anymore. The 90’s trend has made is way back and has been embraced by brands such as Balenciaga, Yeezy, Gucci and now you can jump on the trend with a more affordable label: Adidas. Kylie Jenner who serves as an ambassador for the brand began promoting the new Falcon footwear with a series of photographs of herself modeling the kicks on Instagram back in November. The youngest of the Kardashian-Jenner family described the collection as a celebration of the “fearless female.”
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The Falcon shoe was designed as a true dad sneaker, chunky in nature and comfortable AF. They’re available in a variety of colors including options that feature shimmery sequin, metallic overlays and multi-colored accents.
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Kylie not only promoted the sneakers but also modeled the newest swag from the Coeeze Collection. That includes typical Adidas athleisure items such as hoodies, tights, sweatpants and shirts. Each piece made for comfort, style and of course feature the brands signature three-stripes. Some pieces were even created with fleece to keep you extra cozy this season.
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The collections officially dropped on December 6, but for today only you can get in on Adidas’ Friends and Family sale and get 30 percent off site-wide purchases by using the code ADIFAM at checkout. The discount code will work for pieces from the Coeeze Collection but unfortunately excludes the Falcons.
Get to shopping before these Jenner approved items sell out!
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