Move Over, Fabletics! Kate Hudson Unveils InBloom Supplement Line

We’re no strangers to Kate Hudson’s Fabletics line, but the 41-year-old officially has a new side-hustle! Enter, InBloom, the actress’s new supplement line that aims to “make wellness more accessible.”

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The brand officially launched on Tuesday, August 25, with five plant-based blends: Beauty Aura, Essential Elements, Brain Flow, Energy Shift and Dream Sleep. Each supplement comes with 30 servings that can simply be mixed into a glass of cold water or blended into a smoothie. Four of the formulas cost $49 each, but the daily multivitamin blend costs $59.

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The mom of three teased the brand for the first time last July. “I can’t wait to share this with you,” Hudson told her 12 million Instagram followers on her Instagram Stories. “I’ve created, with the most amazing team, a body nutrition company. It will support whatever you’re going through — your dailies and also anything else to assist certain things in your life, whether it be your sleep patterns or your cognitive function.”

“I was supposed to launch this in 2021,” she continued. “I pushed it forward because I just felt now more than ever I wanted to be able to talk with you guys about health. I wanted to share with you the things that I’ve learned.”

According to Hudson’s launch announcement on Instagram, the company’s been in the works for 2 years working to perfect the non-GMO, synthetics-free, vegan formulations. Courteney Cox is apparently already a fan. “I love this stuff!!” she comments on the California native’s post. “Congrats Kate!”

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In addition to Fabletics and InBloom, Hudson is also the founder of King St. Vodka. In her seemingly limited free time, she also cohosts the Sibling Revelry podcast with her brother, Oliver.

Keep scrolling to check out all five supplements that are available now on the brand’s website.

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