IF you thought you couldn’t love Primark any more than you already do, that’s all about to change.
With cheap clothes, lovely shoes, bargain beauty buys and adorable homeware pieces, it seems that Primark is the gift that just keeps on giving.
Primark fans recently went wild for the new teddy bear coat and the stylish Bottega boot dupes, but it’s now a Winter coat that’s got people talking.
The popular high-street chain has recently released a brand new stylish coat, with fashion fans going crazy for it.
Many Primark fans have taken to TikTok to show off the new-in coat and people are scrambling to get their hands on it before it sells out.
YouTuber and TikTok star Imogen Horton, also known as ‘Imogenation’, spotted the bargain coat in her local Primark and took to the social media platform to show it off.
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Imogen has 350.8k followers and 21.4million likes on the video sharing platform and asked her followers for advice on whether to buy the new Primark coat.
She uploaded a video to the app with the caption ‘What do we think?’.
The mum-of-one said: “Angels, I’m in Primark and I need your help, should I get this coat?
“I think it’s so nice but I’m not sure”.
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Imogen put the khaki coat on and showed off how it looked as she filmed herself in a Primark mirror.
She continued: “It’s in a size small and it’s oversized, it’s so nice.
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“What do you think? It’s £28.
“It’s big, it’s not that thick, it’s not going to keep me that warm, but it’s going to keep me dry”.
Imogen’s video has clearly impressed many, as it has quickly racked up 56.3k views in just one day.
It has 3,439 likes and 54 comments.
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TikTok users loved the coat and were quick to encourage Imogen to buy it.
One person said: “Buy it, buy it! Suits you loads”.
Another added: “Love that!”
A third commented: “Yeah, for 28 pounds bargain!”
Someone else noted: “Love the colour”.
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Another encouraged: “Worth it. Go for it”.
Meanwhile, one TikTok user stated: “I think it’s lovely! Deffo great for this weather”.
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