Sanoë’s Jackets Give Vintage Ralph Lauren with a Bavarian Twist

We’re in a fashion moment when no one is quite sure if they should be dressing for the club, buying more athleisure, or reimagining their return-to-work wardrobe. Is it sequins and cutouts or cropped cardis and midi skirts? Lifelong friends Sabrina Burda and Noelle Pallais are skipping all the trend conversations and going straight to a jacket collection that’s made to wear forever and be passed down to the next generation (or three).

“We both loved jackets, and we wanted to create a brand that meant something to us,” Pallais tells “Both Sabrina and I have been collecting our mother’s and grandmother’s jackets for years. And we figured why not start our own brand of just one product? It was focused.”

Sanoë jackets take inspiration from the trachten jacken, a traditional style popular in Bavaria, where Burda’s ancestry lies. Available in both long and short versions done up in tweeds and velvet, they give a classic Ralph Lauren vibe, but also leverage unique prints and finishes that make them all their own.

“We’ve tried to make it more of a cosmopolitan style that can be worn in cities like New York, because the really traditional ones are really very countryside,” Pallais continues. “The kind of thing people wear on hunting shoots and Octoberfest in Europe.”

And like so many things in life and style, it comes back to the People’s Princess. “We really were inspired by a lot of Princess Diana—the coats and looks that she used to have,” Burda says. “And so, I would say even in England, it’s always been very normal to wear these sort of wool and tweed and plaid-style jackets.”

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Burda and Pallais have been hosting multi-brand pop-ups under their company, RAC, for the last seven years. It was that time informed what exactly they would want to do when they launched their own label—which consequently happened during the pandemic.

“We were stuck in a point where we were like, we can’t do any pop-ups,” Burda says, “so it was the best time to start introducing and thinking of our brand, and where we were going to take it, and all the styles we were going to make.”

The styles are produced in small batches by a family-owned factory in Portugal using natural, ethically sourced fabrics from European mills. It was important to the designer duo to keep sustainability as a guiding principal. “Not producing too many pieces, really just making sure each piece is limited edition and focusing, of course, very much on quality,” Burda continues. “But also trying to stay within a price point that we feel is something that we ourselves also would be able to consider buying.”

The brand will drop new collections twice a year, with the spring/summer line promising Peruvian-inspired prints and a more bohemian sensibility. “I think our [next] collection is definitely more funky,” Pallais explains. Classic doesn’t always mean Princess Di inspired after all.

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