A 19-year-old model who lost her leg to bone cancer is heading the latest Burberry campaign.
Iona Hall, from Glasgow, signed with inclusive modelling agency Zebedee last year while studying fashion at Edinburgh University.
In 2008, Iona was diagnosed with bone cancer osteosarcoma in her right leg, which was amputated just a week before her sixth birthday.
In an interview with the BBC last year she said she thought she was ‘blessed’ to go through the operation as a youngster.
‘It was something I grew up with,’ she said.
‘Although it was hard in some ways, I was able to change so quickly and accepting it was easier.
‘It became who I was, it became normal, it wasn’t something that I thought about regularly.’
Iona is passionate about making the fashion industry more inclusive.
She has already begun making a name for herself, modelling for the likes of H&M, Schuh and Primark in the last five months, and was revealed as the face of luxury fashion brand Burberry’s next campaign earlier this week on Instagram.
Pictured wearing a long black dress in one image and black sliders in another, Hall has elicited a positive response from Burberry’s Instagram followers, with the images garnering a combined total of 61K likes.
‘The shoot was really fun and I’m very grateful for being given the opportunity, it was a great experience,’ Hall said.
‘I think diversity in the fashion industry is very important.’
Hall’s booker, Ella Singleton-Redmond, added: ‘We’ve been blown away by Iona’s success so far.
‘She’s been signed with the agency for less than a year and already booked with huge brands such as Burberry and H&M.
‘We’ve been told by clients Iona is a joy to have on set and so easy to work with.
‘All of us at Zebedee can’t wait to see what the future holds!’
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