Fashion

W Flashback: Supermodels in The Age of Instagram

What makes a 20-something iconic in the digital world? Their Instagram, of course. Supermodels, from Gigi and Bella Hadid to Kendall Jenner and Hailey Bieber, have all built an audience on the platform, rendering them some of the most influential figures on the planet. Contemporary culture is bolstered by the next generation of icons who yield a massive following on social media. Just ask Rowan Blanchard, or Zendaya, or even Cardi B—all of whom have used their Instagram accounts to spread a message that sticks with you, even after you've closed out of all of your apps. Swipe through to see their standout moments in W.

Gigi Hadid photographed by Steven Meisel for W Magazine, September 2015.

Bella Hadid photographed by Venetia Scott for W Magazine, October 2016.

Self portrait of Petra Collins for W Magazine, October 2015.

Cara Delevingne photographed by Mert and Marcus for W Magazine, September 2013.

Jordan Barrett photographed by Mert and Marcus for W Magazine, September 2015.

Emily Ratajkowski photographed by Mert and Marcus for W Magazine, August 2015.

Miranda Kerr photographed by Mert and Marcus for W Magazine, March 2014.

Adwoa Aboah photographed by Tim Walker for W Magazine, July 2019.

Rowan Blanchard photographed by Campbell Addy for W Magazine, Februrary 2018.

Karlie Kloss photographed by Theo Sion for W Magazine, May 2018.

Hailey Bieber photographed by Colin Dodgson for W Magazine, May 2019.

Stella Maxwell photographed by Alasdair McLellan for W Magazine, February 2017.

Cardi B photographed by Mickalene Thomas for W Magazine, August 2018.

Zendaya photographed by Willy Vanderperre for W Magazine, April 2016.

Kim Kardashian photographed by Mark Seliger for W Magazine, November 2010.

Paloma Elsesser photographed by Alex Hodor-Lee for W Magazine, September 2017.

Adriana Lima photographed by Inez and Vinoodh for W Magazine, March 2016.

Kendall Jenner photographed by Mert and Marcus for W Magazine, March 2014.

Willow Smith photographed by Willy Vanderperre for W Magazine, April 2016.

Barbara Palvin photographed by Mert and Marcus for W Magazine, August 2015.

Duckie Thot photographed by Ethan James Green for W Magazine, November 2017.

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