Watchfinder & Co. Unveils This Year's Most Sought-After Luxury Watches

Watchfinder & Co. has just amassed a whole year’s worth of data for its 2020 report on the most sought-after watches. Scanning through Google’s 62.7 million luxury watch searches over the past 12 months, specific models of watches that ranked high were filtered out (there were over 2,000 different makes and models) to provide a ranking system for the brand and watch. Not surprisingly, the Rolex name popped up the most with its Submariner averaging 430,000 searches a month while the fifth spot went to Audemars Piguet‘s Royal Oak.

Below you can find the top five watches searched this year in the world:

Rolex Submariner (approximately 5.1 million searches in the last year, averaging about 430,000 a month)
Rolex Daytona (approximately 3.8 million searches in the last year, averaging about 320,000 a month)
Rolex Datejust (approximately 2.5 million searches in the last year, averaging about 210,000 a month)
Rolex Oyster Perpetual (approximately 1.8 million searches in the last year, averaging about 150,000 a month)
Audemars Piguet Royal Oak (approximately 1.4 million searches in the last year, averaging about 110,000 a month)

In other watch news, N.W.C. joins Lowercase for vintage military-inspired watches.
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