ALDI is teasing shoppers with a new trailer for it's Christmas advert – but Kevin the Carrot is nowhere to be seen.
The beloved character has featured in the discounter's Christmas campaign for the past six years, and many fans are expecting his return for 2023.
But Kevin the Carrot doesn't appear in Aldi's teaser advert leaving some viewers worried that he might not be making an appearance this year.
In the Willy Wonka-themed trailer, we're introduced to new characters, who shoppers have dubbed the "Plumpa Loompas".
The lyrics to their song "Have we got a Christmas cracker for you?" appear on the screen, with the cute fruits guiding you through the words so you can sing along.
It's set to the tune of The Oompa Loompa song from the original 1971 Willy Wonka and the Chocolate Factory film, starring Gene Wilder.
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Aldi is expected to release the full advert later this month, although it remains tight-lipped about the exact date.
The discounter has been teasing shoppers about the advert, sharing photos of the "Plumpa Loompas" on social media.
Aldi fans have rushed to comment on the teaser, with many of them asking about the whereabouts of Kevin the Carrot.
Writing on Facebook, one worried shopper asked: "Where's Kevin? Is he returning or is that the end of him?"
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Another added: "What are these? Kevin's enemies?"
While another simple said: "KEVIN?!"
On Twitter, one fan wrote: "You have to make room for Kevin!"
But all might not be lost for Kevin fans, as Aldi replied to the fan saying: Keep your eyes peeled" alongside a carrot emoji.
So while Kevin isn't in the teaser, it doesn't mean that he won't appear in the full ad.
Sticking with the Willy Wonka theme, Aldi has also teased the launch of Christmas dinner bubble gum and an everlasting stuffing ball.
It's also revealed a lickable wrapping paper that comes in three flavours – turkey and stuffing, Christmas pudding and Brussels sprouts.
Aldi shared the news of its new products in an email to customers with the caption: "Something bonkers is coming…".
It's not clear at this stage if the real, or if they're just a teaser feature for its Christmas campaign.
Last year, the discounter's Christmas advert was a nod to festive film Home Alone.
It followed the character Kevin battling burglars after being left alone when the rest of his family went abroad.
Aldi isn't the only supermarket getting in on the Christmas action.
Asda's amusing Christmas advert tease features one of the world's most iconic jazz and soul singers Michael Buble.
Meanwhile, M&S has revealed its Christmas food advert for this year, featuring a star-studded cast of Hollywood actors.
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Lidl has revealed its Christmas advert and unlike competitors, the supermarket has chosen to focus on a good cause.
Elsewhere, Waitrose's Christmas advert features festive moments we can all relate to – and it stars beloved chat show host
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