As the rising cost of living tightens Australian purse strings, budget-conscious shoppers are expected to storm the 2022 Black Friday sales ahead of the festive season.
“Christmas is a notoriously expensive time of year, and soaring inflation will make it even worse,” says Chris Jager, shopping expert at Finder. “Many will be looking to the Black Friday sales as a way to make some savvy savings this side of Christmas.”
The American import, centred around the Thanksgiving long weekend, has exploded into the Australian market in recent years with many retailers and brands commencing their sales days in advance.
Jager encourages shoppers to do their research before they buy. “There’s a lot of junk during Black Friday sales – old tech, off-season fashion and unknown brands of dubious quality are commonplace.”
“However, it’s definitely possible to get a genuine deal on products you actually want and need. Popular brands like Dyson typically offer up to 25 per cent off the RRP, and sometimes much higher.”
Below, we’ve curated our pick of the best places to shop this week. And be sure to check back in the days ahead as new sales are announced.
Australian label Viktoria & Woods; Bottega Veneta from Harrods; Maison de Sabre; Emu Australia slippers; Andie Swim.
For luxury shoppers, Black Friday is one of the best times to bag a deal. Australian retailer Harrods is offering up to 40 per cent off its women’s and menswear, including Bottega Veneta, Gen-Z favourite Coperni, and Burberry (online until November 28 and in-store November 25-28).
From resort wear to fancy frocks for Christmas day, The Iconic is hosting a huge sale (up to 50 per cent, until November 29), including a one-day offer on R.M. Williams (20 per cent, November 25). David Jones has a rolling roster of offers, including up to 50 per cent off fashion and jewellery from brands like Bassike, Levi’s, and Tommy Hilfiger (November 21-25).
Australian brand Andie Swim is offering tiered discounts on orders, with 20 per cent off up to $200, 30 per cent off up to $300 and 40 per cent off $300. Bondi Born, a participant of Green Friday, which encourages sustainability-focused shopping, is taking 60 per cent off previous collections – including swimwear and resort wear (November 24-29). Shop local elsewhere at Viktoria & Woods (20 per cent off, until November 27) and at sleepwear brand Papinelle (up to 50 per cent off, until November 28).
EMU Australia’s sheepskin slippers and shoes are tickling our fancy (50 per cent off, November 21-28), while Nine West has us covered for festive season footwear (30 per cent off, November 24-28).
And if you’re constantly losing your phone or keys, now may be time to put an end to that habit with 50 per cent off Maison de Sabre’s range of monogrammed leather goods (until November 30).
Health and beauty
P.E. Nation activewear from The Iconic; Fenty Beauty from Sephora; Aesop from Adore Beauty.
Adore Beauty is offering up to 35 per cent off a selection of its vast stable of brands (November 25-28), while Sephora is reducing its whole range (15 per cent off or 20 per cent off orders over $100, excluding Dyson and sale items, November 23-27).
Get some Christmas shopping done early with Jurlique offering 20 per cent off store wide, including on their Christmas gift sets, and Airyday’s award-winning sunscreen makes a great stocking-stuffer with summer on its way (November 25-28).
Hit refresh on P.E. Nation’s range of activewear at The Iconic (30-40 per cent off, until November 29), and pair it with 60 per cent off your first month of Steph Claire Smith and Laura Henshaw’s fitness app, Keep it Cleaner (enter code “BLACKFRIDAY22” at checkout, November 24-28).
In Bed, Maison Balzac, Pet Circle, and Hay Store.
Nab one of ever-popular Koala’s popular mattresses at 40 per cent off, and dress it with IN BED’s b-corp certified natural bed linen (up to 35 per cent off, ends November 31).
Kmart’s Black Friday event, “Bright Friday”, launches Thursday, with discounts on LEGO sets for the kids, Polaroid cameras, and designer fragrances (until stocks last).
Take 20 percent off Scandi-brand Hay Store’s covetable range of lighting and furniture (use code HAYBF22 at checkout, November 24-26). For the most Instagrammable of home accessories, Maison Balzac’s range of glassware, ceramics, and home fragrance is 20 per cent off, including already reduced items (Enter code “ENJOY20” at checkout, November 22-28).
Don’t forget the fur baby – Pet Circle and Pet Barn are both offering deals on food, health, grooming, and accessories (50 per cent, until November 28).
Gadgets and Gizmos
Dyson; ASUS laptops from JB HIFI; Apple AirPods from eBay.
Savvy shoppers would be wise to take advantage of Black Friday deals when it comes to tech. If you’ve been coveting one of Dyson’s cordless vacuum cleaners, a selection is on sale at up to $400 off. Dyson is also offering a $200 off their Corrale straightener, a two-for-one deal on their air purifiers, and various gifts with purchase (November 21-27). Elsewhere, shop Dyson products from David Jones, who are offering discounts from $200 off (November 21-25), and 15 per cent off Dyson beauty at The Iconic (November 24-25).
Shop Apple headphones, lifestyle and gaming devices, and TVs at tech titans JB HI-FI (November 25-28), and a broad range on sale over at Ebay – our pick? A pair of Apple AirPods reduced from $397 to $259.
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