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Ben & Jerry's asks judge to dismiss 'happy cow' lawsuit
Ben & Jerry’s co-founders stump for Bernie
The two co-founders of the Ben & Jerry’s ice cream brand are scooping up some sweet treats to convince voters that Bernie Sanders is the candidate they need in the White House come 2020.
Ben & Jerry’s has asked a judge to dismiss a lawsuit that slams the Vermont-based ice cream company for falsely characterizing its dairy products as coming solely from “happy cows" because the suit allegedly fails to make any actual claim against the company, court papers state.
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“How happy is a cow?” states the motion to dismiss, which was filed by defendants Ben & Jerry’s and Unilever on Monday in federal court in Vermont. “What should be the first line of a riddle is now the major premise of a lawsuit…to the extent a reasonable consumer bought Ben & Jerry’s ice cream because he wanted to support the humane treatment of cows, he got exactly what he paid for.”
An online version of the motion was posted by Insurancejournal.com.
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Environmental activist James Ehlers filed the lawsuit in late October alleging false advertising on the product labeling and the website for purporting that the milk and dairy products come exclusively from happy cows, according to the recent filing. Ehlers' attorney did not immediately respond to FOX Business' request for comment.
Ehlers said many of the farms that produce the milk and cream are factory-style, mass-production dairy operations.
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