Germany’s ProSieben Unites Production in Germany, U.K., Denmark and Israel & Distribution Arm Under New Banner Seven.One Studios

German media powerhouse ProSiebenSat.1 is bundling its eight production companies in Germany, the U.K., Denmark and Israel, along with its global distribution arm, under a newly established banner called Seven.One Studios.

The new entity will produce across all key genres for its own platforms as well as for external players. In the future, the company says there will be a “clear focus” within the German-speaking territories on content with young talent for the youth-skewing demographic.

The companies that will feed into Seven.One Studios include Cheerio Entertainment (Germany), Flat White Productions (Germany), Pyjama Productions (Germany), Redseven Entertainment (Germany), CPL Productions (U.K.), Endor Productions (U.K.), July August Productions (Israel), Snowman Productions (Denmark) and Germany and U.K.-based distribution arm Red Arrow Studios International.

The realignment of ProSieben’s production and international distribution arm follows the establishment of two new production companies in Germany over the past year and the sale of Red Arrow Studios’ U.S. production business over the summer.

Seven.One Studios will be managed by Henrik Pabst as CEO, Alexander Pesch as CFO and Martin Metzger as COO.

Pabst, who also serves as chief content officer of Seven.One Entertainment Group, said: “The demand for content is only increasing. This makes it all the more important for cross-platform providers like ProSiebenSat.1 to have access to the right content and its development, including in-house production capacities. By founding Seven.One Studios, we are making ourselves more independent from the competitive German production market. Our European production houses, alongside our well-established Israeli production company, remains a vital part of our business.”

Pabst also underlined that the company will “continue to spend a large part of our local budget” on third-party producer deals.

“Likewise, our production companies will continue to operate freely on the market and work for external clients,” said Pabst.

The executive went on to note the production business’ track record in youth-oriented programming, citing Pyjama Pictures’ collaboration with Hamburg-based Kleine Brüder on the award-winning series “Die Discounter” and forthoming comedy “Intimate” for streamer Joyn and ProSieben.

“We will continue to expand this successful collaboration and make Pyjama Pictures an incubator for young talents,” said Pabst. “Through our Group-wide connection to Studio71 and Buzzbird, we also have access to a large influencer network. We want to realize many new projects with these stars of the young target group.”

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