Jaffa Cake is one of the nation's favourite treats.
It comes with an irresistible chocolate orange flavour which is enough to make anyone drool.
Now fans have been left disappointed after McVitie's shrunk the size of the popular food.
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The treats reduced from 5.5cm to 5cm across, while the orange bump is down from 4cm to 3cm.
It means "shrinkflation", where the size of a product is reduced but the price stays the same, has finally hit Jaffa Cake.
Boxes are being manufactured at the same size and still holds 10 delicious cakes.
Each one now weighs 11g, down from 12.2g, with the total weight vanished from the packaging.
Jaffa Cake fans couldn't help but notice the changes and turned to X, formerly known as Twitter, to voice their feelings.
One said: "I swear these Jaffa Cakes have halved in size."
Another added: "Jaffa Cakes are definitely getting smaller and smaller."
While a third wrote: "What the hell have you done to the Jaffa Cakes they look like kids size absolutely scandalous."
A spokesperson for McVitie's parent company Pladis has since spoken out after the changes.
They said: "Like many manufacturers in the UK and around the world, we continue to see our input costs increase.
"Despite this, we are working hard to minimise the impact on our products and keep our prices accessible.
"This is why we've made the decision to slightly reduce the weight of our Jaffa Cakes products, while ensuring each cake still includes plenty of our signature crackly chocolate and orange centre."
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Jaffa Cake isn't the only treat to see changes to its size this year.
Cadbury left fans raging after they noticed a huge tweak to Easter eggs back in spring.
At the time, most eggs were getting smaller with a medium-sized Wispa Easter egg now 182.5g, down from 224g.
On top of the changes, the cost still remains at £3.
As for the larger Cadbury Flake egg, priced at £5, now measures 231.8g, down from 249g.
And large Dairy Milk eggs will still cost £5, but they've shrunk from 286g to 245g.
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