A man has been left red-faced after using toilet cleaning wipes instead of loo roll.
Leon Gleed, 29, suffered soreness on his bum area after reaching for the antibacterial wipes from Tesco.
He didn't realise they were meant to be used to clean the toilet and not his backside.
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His girlfriend Sadie Williams, 29, picked them up from an Express store in south Wales and left them in the bathroom.
After several trips to the toilet, Leon developed a rash and some irritation.
He checked the packaging of the wipes before confessing to Sadie who burst out laughing.
Leon says although it was a silly mistake to make, he believes cleaning products should be labelled more clearly to confusion.
The Active Flushable Toilet Wipes he was using says "makes toilets sparkle" with no mention of any personal use.
He said: "I thought the product was wet wipes you use to go to the toilet with – but as it turned out, that wasn't the case.
"When I developed the soreness I knew something wasn't quite right and when I checked the packaging it said 'kills 99% of bacteria'."
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He added: "Sadie said to me 'how can you be so stupid', but I think cleaning products should have warning labels on them.
"I've come through the worst of it now – I had to use Sudocrem down there for a week!
"Being a lorry driver it was hard to get in and out of the truck for a while because of the constant chafing and burning pain.
"The only way I can describe it is like the night after a hot curry but 10 times worse!"
Leon concluded: "I know it was a silly mistake to make but I'm convinced there's other people out there who have done the same!"
A spokesperson for Tesco said: "We were sorry to hear about this.
"We make the labelling on our packaging as clear as possible for customers."
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