Meet the beauty editors behind their own hot brands

• Ateh Jewel and Anne‑Marie Lodge are among the beauty editors who have launched their own ranges
• READ MORE: What You’s beauty editor, Rosie Green, packs in her travel bag

The latest beauty must-haves? Among editors and influencers it seems to be their own ranges. Unsurprisingly, their products are worth seeking out.

After all, these women have tried and tested hundreds of items. Their standards are sky-high, they know exactly what women want, and if there’s a gap in the market, they know how to fill it.

They’re determined that anything they put their names to will be the creme de la creme. These should be on your radar…

Multi-tasking blushers

Ateh Jewel Beauty (from £25, atehjewelbeauty.com)

The first items in the Ateh Jewel Beauty range are three blushers (£25 each), in plum, coral and pink

A beauty journalist for more than 20 years, Ateh has written for titles such as InStyle, Tatler, Vogue and Glamour, as well as being a presenter on ITV’s This Morning. 

This year she fulfilled a dream to launch an inclusive beauty brand. It took her five years to find manufacturers and financiers who shared her vision.

‘I was told for years that “the computer says no; what you’re envisaging won’t sell, it won’t work” ’, she says. ‘It was absolute racism and misogyny.’

She has plans for foundation, body care and hair products, but the first items in her range are three blushers (£25 each), in plum, coral and pink. 

Packed with skin-nourishing aloe vera, cocoa butter and squalane, they glide on to skin — and can be used on lips and eyes, too.

To avoid the chalkiness that women of colour often find with blushers, there are no white pigments or talc. The colour pops.

Hit the highlights

Reeson Beauty from Anne‑Marie Lodge aka Really Ree (from £38, reesonbeauty.com)

Mature choice: The Reeson range from Anne-Marie Lodge launched this summer with two shades of bronzer (£38 each) and a highlighter duo (£38)

A beauty obsessive who adored her mum’s Avon catalogue, and used her student loan to buy YSL’s Touche Eclat, Anne-Marie — or Ree — began beauty blogging in 2010 while working in a jewellery shop.

Her readership grew as her site became the place to go if you wanted to see each new Charlotte Tilbury shade swatched on real skin, or to learn how to do a fishtail plait. In 2014 she quit her job to work full-time as a blogger.

Reeson’s self-funded range, launched this summer with two shades of bronzer (£38 each) and a highlighter duo (£38). 

The cream bronzer has an incredible, almost squidgy, texture which gives a velvety finish that’s beautifully blendable.

The highlighters are designed for older skin — Ree is 48 — ‘Women of a certain age are often told they’re too old for highlighter. I disagree!’

Mix and match

Sali Hughes X Revolution from Sali Hughes (from £10, revolutionbeauty.com)

Sali Hughes teamed up with Revolution, a brand renowned for low-cost skincare, to create a capsule skincare collection

Sali Hughes worked as a make-up artist before going into journalism, and has written two beauty books: Pretty Honest, a practical handbook; and Pretty Iconic, on the history of some of the most-loved products. 

She has teamed up with Revolution, a brand renowned for low-cost skincare, to create a capsule skincare collection.

The idea is that you could use just her range, or mix and match with existing favourites.

The first six products — two cleansers, two moisturisers, a daily exfoliant and a vitamin C serum — have now been joined by an eye cream (£10) and an exfoliating face mask (£15).

Nothing is over £15. For me, the standouts are the Must-C vitamin C serum, which packs a hefty punch for the price, and the cleansers. 

I use the Butterclean balm to remove make-up, then follow with the Clean Sheet cleanser, which leaves skin pristinely clean, but soft.

Red carpet winner

Spectacle Skincare from Olivia Falcon (from £76, spectacleskincare.com)

Spectacle Perfomance Creme is a red carpet secret in LA

Once Alexandra Shulman’s PA at Vogue, Olivia Falcon later went to Tatler, as beauty director, for ten years. 

After this, she set up The Editor’s List, that ‘fast-tracks people to the top cosmetic practitioners’.

Clients also wanted to know about skincare, so she began ‘an online store of curated products I really loved.’

She came across Spectacle Perfomance Creme, a red carpet secret in LA. ‘I loved it,’ she says, ‘so I tracked down the man behind it — Andre Condit, a former model who had taken courses in cosmetic science and developed his range.’

Olivia began stocking the cream, her clients loved it, so she went into business with Andre, refining the product.

Expert skincare

Skin Rocks from Caroline Hirons (from £32, skinrocks.com)

Caroline Hirons started working on beauty counters after having children, taking on a weekend job at Harvey Nichols, before being poached by Space NK. 

Later she trained as a therapist and then worked for Chantecaille, Liz Earle and Clarins, before starting her own consultancy in 2009.

The Support Oil (£60) from Skin Rocks from Caroline Hirons

In 2010, she started blogging and soon became recognised as a down-to-earth skincare authority who could make, or break, products.

Her own range, Skin Rocks, launched last year.

I love the detail on the lids that shows you exactly how much to use — there are retinoids (from £65) including one for complete beginners, and cleansers and moisturisers (from £32) including fragrance- free options.

My go-to for dry or sensitised skin is The Support Oil (£60).

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