In a bid to support customers who might struggle to pick up essentials, Morrisons is introducing new "quieter hours".
The supermarket chain claims the new shopping hours will come into force on Saturday and Sunday mornings.
Customers who visit between 9am and 10am will be able to browse in silence with no tannoy announcements or music played.
Morrisons is introducing these new measures as a nod to Autism Awareness Week.
Store lights will also be dimmed to make it less chaotic for those with sensory difficulties and shelf stacking will be limited.
It comes as supermarkets prepare for busier crowds from Thursday as shielding rules come to an end in England and Wales.
In a Facebook post, Morrisons said: "This week is World Autism Awareness Week.
"At Morrisons, we continue to support our customers with Quieter Hours, where we make the store environment quieter and calmer for customers with additional sensory needs, like autism.
"This is by dimming the lights, turning off the music, stopping announcements on the tannoy, reducing the movement of stock cages and turning off noisy machines.
"Our Quieter Hour is held between 9am to 10am on Saturday mornings and the first hour of our store opening on Sunday mornings. #QuieterHour #WorldAutismAwarenessWeek."
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Since it was shared, the post quickly racked up many comments and likes from customers.
One shopper said: "Good move," while another added: "Brilliant well done."
A third claimed: "This is good to see for children, teens and adults with ASD."
But a fourth added: "Should be like this all the time, like you need to get a new playlist as your current taste is atrocious."
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