Is it a bikini? No, it’s a ‘swikini’! New swimsuit is released which its creator claims helps maintain a slim outline and covers up tummy rolls and stretch marks

• The ‘swikini’ claims to help wearers maintain a slim and athletic outline 

Choosing a bikini that suits your body type can feel like a daunting task.

But a new swimsuit promises all the allure of the bikini but without the fear of insecurity at a less-than-prefect physique.

The ‘swikini’ claims to help wearers maintain a slim and athletic outline without the tummy rolls and stretch marks which are typical of motherhood and a life well-lived.

The design relies on creating an optical illusion that gives the appearance of a bikini but performs as a one piece.

In simple terms, the midriff is covered by a flesh-coloured mesh that joins the top and bottoms.

It was developed by mother-of-three Samantha Brindley, of Middlewich, Cheshire, who said it is designed to help women who love the idea of wearing a bikini but can feel self-conscious.

The ‘swikini’ (pictured) claims to help wearers maintain a slim and athletic outline without the tummy rolls and stretch marks which are typical of motherhood and a life well-lived

The design relies on creating an optical illusion that gives the appearance of a bikini but performs as a one piece

Mrs Brindley, who combines her job as an office administrator with trying to make a success of the swikini, added: ‘I came up with the idea as there was nothing on the market globally that would mimic the effect of a bikini being worn yet could create the illusion of a more flawless tummy to help conceal, in my case, heavy stretchmarks after having my first child.

‘My first born was a very large baby at 10lb yet I was tiny so all of the damage to my skin was mainly down to my first pregnancy.

‘I know we are told we should flaunt our tiger stripes and that they are perfectly natural, but I simply do not have that confidence.

‘The swikini feels like wearing a bikini as the mesh panelling is extremely light and you do not feel covered around the midriff. The swikini top offers under-bust support so no risk of slippage shall we say!’

In order to have a patent accepted, it is important to offer a unique feature and Mrs Brindley said she achieved this with a design that creates the illusion of a bikini.

‘My patent also includes the way the mesh is stitched going up the wearer’s spine which also helps create the flawless look,’ she said.

The midriff is covered by a flesh-coloured mesh that joins the top and bottoms

It was developed by mother-of-three Samantha Brindley, of Middlewich, Cheshire, who said it is designed to help women who love the idea of wearing a bikini but can feel self-conscious

The ‘swikini’ features on a list of more than 6,400 applications registered with the UK’s Intellectual Property Office last year

Mrs Brindley, who has never worked in fashion, said she initially wanted a design that would allow her to sunbathe in the garden during lockdown.

‘As always you get the negatives from people saying I should just be confident and I shouldn’t hide away but I see it as similar to why most ladies wear make-up or tights.

‘We wear make up to make ourselves feel better and we wear tights to make our legs look flawless it’s a very similar example as to why I and many others love their swikini.’

The budding entrepreneur added: ‘I would eventually one day love to be able to offer more swikini fabric colours and also a more variety of skin tone colours and larger sizes but for now I am funding this myself and around my daytime current full-time office administration job.’

The ‘swikini’ features on a list of more than 6,400 applications registered with the UK’s Intellectual Property Office last year.

The list of products, some ingenious and others simply bizarre, are just the sort of things offered up for an assessment by investors on the BBC’s Dragons’ Den last year.

They ranged from a ‘smart path’ that can wash away the mess after a dog has done its business to a cricket training aid in the shape of a batsman and a urine collection system for fighter pilots.

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