Nordstrom Anniversary Sale 2021: Dates, new brands and more

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We’re all excited about Nordstrom’s Anniversary Sale opening to the public on July 28. Less than a month away, it’s one of the much-talked-about shopping events of the season, particularly because the high-end retailer reserves most of its discounts on top brands once a year.

“It’s a sale like no other where for a limited time, customers can save big on brand-new arrivals for women, men, kids and home,” Nordstrom’s vice president and general manager Chris Wanlass told The Post. “It’s a great time to stock up on the wardrobe staples you’ll need throughout the year, like socks and underwear, plus beauty gift sets and jumbo sizes that are exclusive to Nordstrom and only available during the sale.”

Featuring the same markdowns as last year on brands like Barefoot Dreams, Kiehl’s Since 1851 and Nike — as well as new ones like Dagne Dover, Dyson and Necessaire — Nordstrom is the place to shop this summer.

“The Anniversary Sale is a one-of-a-kind event, and in addition to terrific savings, this year’s sale is also a celebration as we begin to return to the things we’ve missed this past year,” Wanlass said. “The Sale is the perfect time for customers to refresh their wardrobes as they begin to spend time with friends and family, head back to work, to school, and attend in-person events.”

Below, find answers to your frequently asked questions on early access, cardholder perks, and the best items on sale.

When is the Nordstrom Anniversary Sale in 2021?

This year, Nordstrom’s Anniversary Sale opens to the public on Wednesday, July 28 and ends on Sunday, August 8. However, you can see items on sale before then.

“Our Anniversary Sale site preview launches July 6,” said Wanlass. “Customers can get a sneak peek at what’s on sale and start building a wish list so they can check out faster when it’s time to shop.”

How do I receive early access to the Nordstrom Anniversary Sale?

To receive early access for actual shopping, sign up for the Nordy Club here to snag the before-the-sale deals:

  • Nordy Club Icon (earliest): July 6 preview; July 12-27 early access
  • Nordy Club Ambassador: July 6 preview; July 14-27 early access
  • Nordy Club Influencer: July 6 preview; July 16-27 early access

Will I receive discounts for the Anniversary Sale if I’m a Nordstrom cardholder?

“Yes, Nordstrom cardmembers get to shop the Anniversary Sale early during Early Access beginning July 16 or earlier depending on their status,” Wanlass said. “Customers can sign up for a Nordstrom credit card and automatically become the ‘Influencer’ level — shopping for Influencers begins July 16.”

Sign up for the Nordstrom credit card here.

“Also, every day of Early Access (June 12-27), the first 50 Nordstrom cardmembers who come to our in-store pick-up or curbside pick up (also first 20 Nordstrom cardmembers at our Nordstrom Local West Village and Upper East Side locations) will receive a scratch ticket,” Wanlass adds. “Each ticket reveals a prize – from gift cards to round-trip air travel on Alaska Airlines to a Tonal smart home gym and more.”

What Nordstrom Anniversary Sale deals should I look out for?

“The Anniversary Sale will feature incredible styles from top brands and customer favorites, plus more than 100 brands that are new to the sale,” said Wanlass. “You’ll find exclusive styles you won’t find anywhere else and wardrobe staples to stock up on from brands like Nike, UGG, Converse, Steve Madden, Kiehl’s Since 1851, FRAME, Charlotte Tilbury, Club Monaco, Barefoot Dreams, Jo Malone London, AllSaints, Good American, Vince, True & Co., Veronica Beard, Zella, Treasure & Bond and many more.”

What new Nordstrom Anniversary Sale deals weren’t on sale last year?

“We have over 100 new brands part of Anniversary Sale this year including Frame footwear, Reiss, Cinq et Sept, Marine Layer, Outdoor Research, IVL Collective, Boy Smells, Club Monaco, Dyson, BDG Urban Outfitters, R + Co, Jenni Kayne, Nécessaire, Moncler, Billabong, Fellow, Re/Done, True Botanicals, La Ligne and Dagne Dover,” said Wanlass.

What benefits will I receive when shopping the Nordstrom Anniversary Sale?

Nordstrom is excited to make this Anniversary Sale customizable to its clientele. 

“In addition to free shipping and free returns, we also offer free style help, buy online and pick up in-store, curbside pickup and returns, expedited shipping, same-day delivery in NYC and the Hamptons,” said Wanlass.

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