PRIMARK has shared a big update on the future of its click and collect service.
It comes after the chain announced the expansion of the items on offer in September.
The retailer expanded its click and collect service to include thousands of womenswear items since September 13.
And George Weston, chief executive of Associated British Foods plc (ABF), owner of Primark, has confirmed the success of the roll-out and hinted that more lines could be added in the future.
He told The Sun: "We are encouraged by the womenswear extension.
"We have a lot of data to analyse [before considering where to next]."
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Primark first launched its click and collect trial across 25 stores in the north of England and Wales in November 2022.
It was then extended to 57 stores overall in April this year.
Customers who use click and collect are able to pick up their orders from a dedicated desk in any participating store.
Up until September, shoppers could only pick up kids' and nursery products through click and collect.
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But the retailer recently expanded its click and collect service to include thousands of womenswear.
Shoppers can still pay for any other items they have picked up in-store at this desk.
There's no fee to use the click and collect service but customers need to spend a minimum of £10 on their orders.
However, while the boss of ABF highlighted the success of the click and collect service he dashed hopes of another service.
George Weston said: "We will never do home delivery, and never do it on the full range."
It remains unclear what lines could be added to the click and service feature in the future – but menswear and homeware remain unavailable at the moment.
During the past year, Primark implemented "selective price increases" for shoppers after reporting a spike in costs to make products and operate shops.
On Tuesday, the group revealed that Primark sales surpassed expectations from last year as demand increased across its markets despite the increased pricing.
Primark sales grew by 15% to £9 billion for the year, with 11% growth in the UK.
As a whole, AB Foods group revenue increased by 16% to £19.7 billion for the year, as it was also boosted by higher pricing in other areas.
How do I use Primark's click and collect service
Primark rolled out a new website to let shoppers scout out what's in store before heading to the shop in March.
It means that customers can find out which stores are stocking their top picks so they know where to find them.
To use the click and collect service, shoppers can browse online and add items to a virtual basket and then choose a day to collect their parcel.
Orders will be available for collection between two and seven days after the order has been placed.
All orders will be delivered to store in brown paper packaging, or cardboard boxes sealed with paper tape featuring the new Click and Collect branding.
The retailer said all of its packagings can be easily recycled at home
Click and collect is currently offered in 57 stores across the North West of England, Yorkshire North Wales and London. Here's the full list:
- Bexleyheath
- Birkenhead
- Blackburn
- Blackpool
- Bluewater
- Bolton
- Bromley
- Broughton
- Burnley
- Bury
- Carlisle
- Charlton
- Chester
- Croydon
- Dartford
- Ealing
- East Ham
- Hackney
- Hammersmith, London
- Harrow
- Hounslow
- Huddershield
- Ilford
- Kilburn
- Kingston
- Lakeside Shopping Centre
- Lancaster
- Lewisham
- Liverpool
- Llandudno
- London Oxford Street East
- London Oxford Street West
- Manchester Market Street
- Manchester The Trafford Centre
- Oldham
- Peckham
- Preston
- Romford
- Sheffield Meadowhall
- Sheffield The Moor
- Southport
- Staines
- Stockport
- Stratford
- Sutton
- Tooting
- Uxbridge
- Wallasey
- Wandsworth
- Warrington
- Watford
- Wembley
- White City
- Wigan
- Wood Green
- Woolwich
- Wrexham
If you don't live near one of the above stores, you can still visit the Primark website and see if your nearby branch has specific items in stock.
You can find your nearest Primark store by using the locator tool on its website.
The retailer has 400 stores globally and nearly 200 in the UK.
In recent months, Primark has also introduced self-service checkouts in some stores to help reduce queuing times.
They were first rolled out at sites in Sheffield, Northampton, West Bromwich and Kingston as part of a trial in autumn 2022.
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The move was in a bid to reduce huge queuing times which are all too familiar to Primark shoppers.
Since last year the chain has been introducing the self-scan tills to further shops.
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