The John Lewis Christmas advert for 2023 has a heartwarming meaning behind its song with Italian lyrics.
This year John Lewis has introduced us to a Venus flytrap named Snapper and is all about celebrating how Christmas traditions have changed and differ from home to home. To accompany the advert is the festive tune sung by opera legend Andrea Bocelli, which features the Italian phrase "La Vita e una festa", which means "Life is a celebration".
A portion of the proceeds from the charity single will go towards helping care experienced young people and families in need. The advert shows the changing ways we celebrate Christmas and how unexpected plans can still lead to a special time together.
It tells the story of a young boy who wants to buy a grow-your-own Christmas tree kit, but ends up with Snapper, the Venus flytrap, bringing an unexpected twist to his Christmas. The plant, which the boy has grown since just being a seed, soon causes some chaos due to wanting to join in on the fun of Christmas.
But, there comes a tear-jerking moment when Snapper grows too big for the living room and is cast out into the cold. However, this doesn't last long as he is welcomed back into family life with them embracing that they have a non-traditional Christmas tree.
Charlotte Lock, Customer Director for John Lewis, said: "We are a nation that loves the traditions of Christmas – from classic traditions like pantos and putting up the tree to evolving new ones like crafting our own presents and Zoom get-togethers."
"Many of us have our own unique festive traditions and that makes them even more special. The film celebrates themes of family and evolving traditions and shows that a 'perfect' Christmas is finding joy together with loved ones, whatever your traditions."
Talking about taking part in the special advert, Andrea Bocelli said: "I am delighted to take part in this wonderful and unique tradition of Christmas storytelling. It is very special for me given the great support this will bring to both the John Lewis and Andrea Bocelli foundations. Joy to all of your worlds this Christmas!"
The soundtrack will be released in longer form as a charity single with a proportion of the proceeds from the sale of the single going to the John Lewis Partnership's Building Happier Futures charities, which help care experienced young people and families in need.
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