Take note, Santa! Barbie, Hot Wheels and L.O.L. Surprise! are tipped to be among the top gifts on children’s Christmas lists this year, according to the Toy Retailers Association
- The Toy Retailers Association has unveiled its annual Dream Toys list
- READ MORE: Hamleys reveals its top 10 toys for Christmas 2023
Barbie, a ‘Beast Lab’ and an interactive digital pet are predicted to be among the top-selling toys this Christmas as the industry prepares to take an expected £1billion from shoppers over the festive season.
The UK-based Toy Retailers Association has unveiled its annual DreamToys top 20, with old favourites Harry Potter, Lego Star Wars, Teenage Mutant Ninja Turtles and L.O.L Surprise! still claiming spots in the list.
The toys range in price, from an £8.99 Squishmallows plush toy to the £149.99 Harry Potter Hogwarts Castle and Grounds – while other pricey options include the Beast Lab and MINTiD Dog-E, both £89.99, and the £94.99 Hot Wheels City Ultimate Hauler.
The list is selected by a panel of toy retailers and toy experts, from small independents to large national chains, who pick them based on the ‘value they bring to playtime’.
The Toy Retailers Association has unveiled its annual DreamToys top 20, with old favourites the Teenage Mutant Ninja Turtles still claiming a spot in the list
‘Christmas is a magical time of the year, particularly for children, and this list provides gift-givers an authoritative and independent view on what we believe will be the most requested toys to help make that all important purchasing decision,’ said Paul Reader, chairman of the DreamToys selection committee.
‘From the year’s biggest blockbusters, tech-inspired crossovers and toys that promote sensory exploration through to products that create curiosity and anticipation, this year’s list is a representation of what the UK toy industry has to offer.
‘The top 20 will be highly sought-after so, if families have a particular product in mind, my advice is to shop early to avoid disappointment.
‘However, if you are simply looking for inspiration, I’d implore everyone to visit their local toy shop and speak to experts who can help suggest the perfect gift for under the tree.’
This fun flat pack by Little Live Pets includes a puppy home, interactive soft puppy, water bowl, door mat, name plate, toy hammer, and toy nails. The elctronic puppy reacts to touch just like a real pet
The L. O. L. Surprise Magic Flyer doll is presented in a magic bottle that comes to life when you touch it. When the bottle is opened, the doll flies out and spins in the air
The Hot Wheels City Ultimate Hauler can hold and transport over 20 1:64 scale cars. It then morphs into a roaring, stomping T-Rex, complete with a race track on its back
Pull the outer layer of fluff from the Fluffie Stuffiez to reveal a surprise character underneath. It takes around one hour to remove the fluff
Barbie Pop Reveal dolls offer an unboxing experience filled with eight sensory surprises. The drink cup-inspired packaging contains slime, ice cubs and a scented doll from the Fruit Series
Meanwhile, Melissa Symonds, executive director of UK toys at data tracker Circana, said: ‘With more than £1billion spent on toys each Christmas, the festive season remains the most important time of year of the toy industry.
‘Much of this spend is influenced by gift guides, with 55 per cent of parents saying they use toy lists as guides to buy gifts for their children.
‘The UK toy industry continues to be one of the most competitive markets for consumers to buy good-quality presents at affordable prices during the Christmas shopping season.’
The top 10 toys are:
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