TOWIE star Chloe Meadows launches new jewellery brand J Florence

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TOWIE star Chloe Meadows has launched her first fashion jewellery line today, and we’re in with love it.

The line lovingly named after both of Chloe's grandparents, J Florence features a 41 piece collection ranging from simple pendant designs to layered chains, minimalist earrings, ear cuffs, stacking rings and some bolder statement pieces.

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Like her other TOWIE co stars Chloe has found her entrepreneurial feet with this new venture. The gorgeous blonde has always known she wanted to start her own business, and with jewellery being a big part of her day-to-day style, creating her own jewellery line seemed like a natural fit.

“I have always dreamed of creating my own fashion jewellery line, and so this launch is incredibly exciting for me. I have put lots of time and care into creating a beautiful collection that I personally love and would wear every day.”

J Florence accessories are the perfect additions to any casual everyday looks, as well as adding that extra special something to elevate a glamorous evening look.

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Love Letters Ring £12

Chloe’s stunning collection has been created to be mixed and matched together, giving endless beautiful combinations to be discovered. Rings can be stacked and chains layered as well as ear cuffs paired with some of the J Florence stylish earring choices.

With pieces starting from only £5, it’s a gorgeous jewellery brand accessible for every budget.

The rings are all gorgeous, but the alphabet pendant ring in particular got our attention. You can personalise it by selecting a letter of your choice, which delicately hangs within a heart drop pendant.

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Violet Earring £14

These colourful hoop earrings, are perfect to add to any outfit to give that extra pop of colour whilst still looking simple and stylish. As Chloe herself is a big lover of jewellery, we are sure we will see her styling up her own pieces now that they have launched.

Pearl Ear Cuff £6

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Chloe is a big fan of earrings so it's no surprise her collection features an array of gorgeous hoops, including ear cuffs like this one above with pearl details. And for only £6 what's not to love.

Shell Necklace £12

Make a statement but keep it stylish and sleek with this layered necklace, Chloe has created pieces that will look chic and current but are affordable to everyone. Adding shell details and specific pendants that you can mix and match to suit your mood. This is a great one for holiday's and to wear with your swimwear at the beach.

Lucky Star Necklace £12

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This is one of our favourite pieces, the lucky star necklace is also one that can be layered with other necklaces within the collection, to create a chilled boho vibe, which is very much thematic of the collection.

Christopher Necklace £14

A timeless gold pendant necklace is such a classic and timeless style, you can't really go wrong.

The collection is elegant and relaxed with budget friendly styles that you can wear time and time again. So if you're looking to refresh your jewellery wardrobe, or get someone a gorgeous gift this season, make sure to check out J Florence.

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