HE was once the man behind some of the world’s biggest pop stars, but over the last few years Scooter Braun’s empire has crumbled.
Yesterday it was reported that Ariana Grande, Demi Lovato had parted ways with him – just months after J Balvin also walked away.
It comes as Justin Bieber, who has worked with Scooter for over 16 years, wasrecently forced to deny leaving the manager, after he scouted him when he was just 13.
Demi was represented by the well-known US talent agent since 2019.
She released two albums since signing with Braun – 2021's Dancing with the Devil… the Art of Starting Over, and Holy Fvck which came out in 2022.
Ariana meanwhile has worked with Scooter since her debut album, Yours Truly in 2013.
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Under his management, the pop superstar released six hugely successful albums.
But she hasn’t released an album since 2020 and is thought to be concentrating on other projects.
J Balvin left Braun in May after signing with him back in 2019 – but is yet to publically address his decision to move on to Roc Nation.
Braun’s problems appeared to start when he became embroiled in a feud with Taylor Swift in 2019 after acquiring the recordings of her first six albums after he bought her former label.
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Though the masters have since changed hands again after a deal with investment firm Shamrock Capital, Swift has continued with a bid to regain ownership of the music by creating new versions of the songs.
She accused Braun of “incessant, manipulative bullying” and claims he was behind a “revenge porn” video made by his client Kanye West that depicted her naked in bed with other celebrities, including Donald Trump and sex offender Bill Cosby.
Scooter was previously Kanye West’s manager – he worked with him in 2016 when he released his track Famous, which included derogatory lyrics about Taylor and the shock video.
Following the row, Pal Todrick Hall, a former client of Braun, also jumped in and branded Braun “evil”.
He wrote: “For those asking, I left Scooter Braun a long time ago…I am saddened by this news, but not shocked.
“He is an evil person who’s only concern is his wealth and feeding his disgusting ego.I know from his own mouth that he is not a Swift fan.”
A number of others have quietly left Braun’s management in recent years, including Zac Brown Band, who first signed with him in 2018 and DJ Martin Garrix, who joined in the same year.
K-Pop star CL parted ways with him last month, leaving fans shocked.
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She first signed with him back in 2014, before K-Pop had really taken off in America.
Despite a number of stars leaving Braun – he still has a big roster – which includes Idina Menzel, Ashley Graham, Hilary Duff, Ava Max, Carly Rae Jepsen, Kaliii, Lil Dicky, Tori Kelly and The Kid Laroi.
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