I'm A Celebrity…Get Me Out Of Here star Sam Thompson is set to become a millionaire as show bosses scramble to sign the star.
Forget about dingo dollars, Sam is predicted to be the real champ of I'm A Celebrity and is expected to make millions when he leaves the jungle.
The Made in Chelsea and social media sensation entered the Aussie jungle as an underdog but has since become a favourite to win.
The bookie's top pick was also chosen by all his campmates as their winner – and now we've learned there's likely to be a "bidding war" for his signature after the show for future work.
A showbiz insider revealed to Daily Star Sunday: "They know Sam is a star. The big bosses are all keeping a very close eye on what he does next because they see him as the next big thing."
"The wonderful thing about Sam is he is just unapologetically himself and that's what people love. He is set to become a very very rich man when he steps outside that jungle life. And not just him, his girlfriend Zara, is expected to do well too, with them seen as the new power couple.
"We know ITV are already working behind the scenes on what they could offer Sam in terms of work and contracts in the hope of signing him up long term, but the BBC will be keeping a close eye too. He is a set to become Britain's golden boy."
Sam's representatives had no comment on the claims.
Sam, who's been sharing his hopes of taking his podcast Staying Relevant on tour with best mate Pete Wicks, might have more on his plate next year.
Rumour has it that the I'm A Celeb bosses are eyeing him up to host the spin-off show, and there's even chatter about a joint adventure reality TV show with camp buddy Tony Bellew.
The former Made in Chelsea star could also be following in the footsteps of past winners like Vicky Pattinson, Harry Redknapp, and Stacey Solomon, who've all bagged big sponsorship deals after their jungle stints.
Sam has been honest about his ADHD during his time in camp, and the source has said that it has "endeared" him to the viewers.
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