John Lewis releases its Christmas 2023 advert
John Lewis’ 2023 Christmas advert dropped this morning (Thursday, November 9) and viewers have been quick to react to the story of Snapper the Venus fly trap.
The advert focuses on a boy called Alfie, eight, who finds a seed at a flea market with his grandma which should grow into a Christmas tree.
He nurtures the seed at home but it soon grows into a hyperactive Venus flytrap which is eventually replaced by a Christmas tree and moved into the garden.
However, young Alfie wants the carnivorous plant to be included in the festivities and he lays his family’s presents by its pot before Snapper opens them.
Luckily, Snapper doesn’t eat the gifts as it hands them to Alfie and his family while they enjoy their Christmas in the garden.
Don’t miss… Watch the full John Lewis Christmas advert 2023 here
Viewers can’t help but compare the festive advert to the 1986 film Little Shop of Horrors which is about a flower shop worker who discovers a carnivorous plant which grows to an enormous size.
Taking to X, formerly known as Twitter, one fan said: “I see the #JohnLewis ad has taken inspiration from Little Shop of Horrors this year…. feed me, Seymour.”
Louise added: “I love the @JohnLewisRetail ad this year. But did no one think about the inevitable Little Shop of Horrors comparison?”
Danielle shared: “Don’t know how I feel about the John Lewis Ad. Must have been watching Little Shop of Horrors #johnlewis.”
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Jack quipped: “Nothing like a carnivorous plant to spread Christmas cheer #JohnLewis.”
The festive advert still made some viewers shed a tear, with another user tweeting: “Can’t believe I’m crying over a Venus flytrap plant. #johnlewis.”
Hannah added: “Not me getting emotional over a Venus fly trap…”
Experts have also voiced their opinion on the 2023 Christmas campaign such as James Swift, online editor at creative and strategic intelligence firm, Contagious.
He said: “John Lewis’ Christmas ad this year is more of the same but different.
“It’s still telling a heartwarming story and using emotion to build brand fame, but the retailer has shifted its commercial strategy away from thoughtful gifting and towards embracing new traditions — a message intended to resonate with the UK public in uncertain times, and also perhaps reflect John Lewis’ own quest to find its place in a changing world.”
The advert is incredibly different to the 2022 campaign which was about a man trying to learn how to skateboard to bond with his new foster child Ellie.
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