KIM Kardashian has re-launched her controversial shape-wear lingerie brand as SKIMS.
The 38-year-old took to Instagram yesterday to announce the re branding, just months after the star sparked a race row after she called her project "Kimono".
She wrote: "My fans and followers are a huge inspiration to me – I’m always listening to their feedback and opinions, and am so grateful they shared their ideas for a new brand name. After much thought and consideration, I’m excited to announce the launch of @SKIMS Solutionwear™ coming September 10.
"I love the idea that the pieces will be the closest thing to someone’s skin, skimming with amazingly soft and supportive fabrics which accentuate the best parts of our bodies.
"Available in sizes XXS – 5XL, SKIMS Solutionwear™ is for every body. SKIMS.COM. #ShowYourSKIMS"
And it seems that Kim's new brand name isn't the only thing making waves, as she wowed fans with a stunning sci-fi inspired cover shoot for Vogue Arabia.
SKIMS.COM coming September 10!!! @skims
A post shared byKim Kardashian West (@kimkardashian) on
The gorgeous mum of four pulled out all the stops for the high fashion images, which show Kim wearing edgy headgear in some shots, while in others she sports a bizarre looking braid.
The reality star sports several different outfits designed by Thierry Mugler, who fashioned the 'wet' dress she famously donned for this year's Met Gala.
The iconic style magazine has released three different covers of the brunette, which are sure to become collector's items.
In one, Kim wears her raven locks in a long plait that wraps round the top of her then hangs past her tiny waist.
She is wearing a organ-squashing black corset with a white bustier and long black evening gloves.
Kim is also sporting heavy smoky eye make-up and dramatic dark red lip stick.
In other shots, she is in the same ensemble with the plait worn as a tip knot.
Further images in the striking set show, some of which are shot in black and white while others are in colour, show Kim in a Jetsons-style futuristic black hat and a figure-hugging black dress.
Kim also strikes some poses in a white gown, complete with fringe detail, and white gloves, posing next to several white columns against a rocky desert backdrop.
As amazing as the images are, the revelations in the accompanying interview have also made quite an impression.
The global icon reflected on her first date with husband Kanye West, 42, back in 2012 and admitted she wished they had got together sooner.
Kim, who has four children with the rapper – North, 6; Saint, 3; Chicago, 19 months; and Psalm, three months- was interviewed by her other half for the cover story and told him she regrets wasting " so much time" with other men.
Looking back to when they started seeing each other before her divorce from NBA star Kris Humphries, Kim told Kanye: “I was like, ‘Damn, why did I waste so much time and energy? Why didn’t I do this sooner?’”
Continuing to be refreshingly candid, Kim also admitted in the chat she was "embarrassingly obsessed with fame" in her younger days.
“Money was always the goal, but I was obsessed with fame, like, embarrassingly obsessed," she revealed to Kanye. "I do agree that fame can be addictive."
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