THIS Morning's Spin to Win had to be abandoned after hosts Rochelle Humes and Craig Doyle were seemingly pranked live on air.
The game was thrown into chaos when a caller shouted noises down the phone – before being hung up on.
"I don't know what that was," said a stunned Rochelle.
"Shall we just move on?"
Spin to Win rules state callers can play if they answer the phone with the day's password.
Sadly, all callers failed to do so – meaning to game was called off.
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There was a £1,000 roll after viewers failed to answered or started off the chat by saying "hello".
It now means tomorrow's Spin to Win gives fans the chance to win up to £4,000.
But Rochelle warned: "Guess what, you've got to be home and you've got to answer the phone."
Craig added: "Answer the phone, it's that easy."
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Describing the free competition on the This Morning website, a spokesman says: "There are twelve cheeses on the wheel, each labelled with their own prize.
"These are usually cash amounts, ranging from £750 to £3000, but are subject to change at any point, and can include e.g. holiday vouchers.
"Our presenters will call the list of potential winners live on-air and if your phone rings, you must answer it by saying the Spin to Win passphrase of the day.
"The passphrase will be written on the Spin to Win entry page. You can access this from 12:15pm the day before the game is played, until 9.30am the next day."
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