M&S Christmas campaign features Hannah Waddingham
Marks and Spencer frequently uses national treasures in its Christmas adverts, and this year is no exception as their new campaign stars Hannah Waddingham, Zawe Ashton, Sophie Ellis-Bextor and Tan France.
With less than two months to go until the big day, M&S has unveiled its Christmas Clothing and Home campaign.
Celebrating the honest truth of Christmas, the campaign is inspired by the insight that, for many, it can be a challenge striking the balance between celebrating the things people love about the season and taking on some things they might not enjoy as much but feel obliged to do.
Therefore, the campaign invites viewers to embrace only the things they love about Christmas (and skip those they don’t).
The campaign line ‘Love Thismas (Not Thatmas)’ encourages people to join in, deciding what makes Christmas work best for them.
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The ad is set across four different homes, each of which feature a popular British household name – actress Hannah Waddingham, singer and podcast host Sophie Ellis-Bextor, presenter and style expert Tan France, and actress Zawe Ashton.
They are all making a decision on which Christmas traditions they’re going to embrace this year, and which ones they are going to skip.
Featuring a series of humorous and irreverent scenes, each can be seen facing an amusing dilemma in a relatable reference to the pressures often faced in the run-up to Christmas.
Anna Braithwaite, M&S Clothing and Home Marketing Director, said: “I’m sure everyone watching our ad will be able to relate to our fabulous cast of talent who so hilariously bring to life those little moments and dilemmas we all have at Christmas time!
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“Before we created Love Thismas (Not Thatmas), we spoke to hundreds of our customers and they all told us that, at Christmas, they feel this pressure of having to worry about and plan so many things.
“We know it can often feel like the list is never-ending so this year we decided to celebrate and empower our customers to just do the things they love.”
Set against the vocals of Ray BLK’s version of ‘I Would Do Anything For Love (But I Won’t Do That)’, the soundtrack captures the tongue-in-cheek spirit of the campaign, empowering viewers to acknowledge the things they all do.
Hannah Waddingham said: “I love the build-up to Christmas and all the magic and sparkle that comes with it!
“If I’m perfectly honest, I’d be happy to start it all in November!
“Getting glammed up and spending time with loved ones and family is something I look forward to the most, so filming this campaign really got me in the festive spirit.
“M&S is always my go-to destination for picking up Christmas gifts and let’s not forget the food! So being involved in the campaign has been so special and a great pleasure.”
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