SEAN Combs, who goes by his stage names Puff Daddy, P Diddy, or Diddy is an American rapper, singer, producer, and record executive.
Thanks to his extensive career as a mogul in the music industry he has been able to amass great wealth and has an impressive net worth.
What is P Diddy's net worth?
P Diddy started as a talent director at Uptown Records before he founded his own record label Bad Boy Records in 1993.
He has cultivated artists such as the Notorious B.I.G, Mary J Blige and Usher.
He has won three Grammy Awards, two MTV Music Video Awards, founded the clothing retailer Sean John, is the brand ambassador for Ciroc, and co-founded Revolt.
As a result of all of these ventures, ranging across multiple industries, in 2022 Forbes estimated his net worth at a whopping $1billion.
How does P Diddy make money?
P Diddy began his career as an intern at Uptown Records in 1990, where he helped develop Mary J Blige. But, after hosting a party where nine people died he was fired and forced to set up his own label.
In 1994, after negotiating a $15 million deal to be acquired by Artista Records, he was able to set up Bad Boy Entertainment.
The joint venture created the likes of the Notorious B.I.G, Usher, Lil' Kim, TLC, Mariah Carey, Aretha Franklin, Boyz II Men, just to name a few.
The rapper has also released six albums.
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His "No Way Out" debut won him two Grammys in 1997, and sold over seven million copies in the US alone.
In 1998, he turned towards entrepreneurship and founded his Sean John clothing line.
In 2016 his clothing line was sold to Global Brands Group in 2016.
What was P Diddy's most successful album?
In 1997, under the name Puff Daddy, he recorded his first work as a rapper.
His debut single spent 28 weeks on the Hot 100 chart and peaked at number one.
His debut album "No Way Out" reached number one on the Billboard 200 within its first week, after selling half a million copies.
The same album earned him five nominations at the Grammy's in 1998, and he won the Grammy for Best Rap Album.
In September 2000, the album became a certified seven-times-platinum after it sold over seven million copies.
He maintained his success with his album "Forever" in 1999, "The Saga Continues" in 2001 and "Press Play" in 2006.
What brands does P Diddy own?
As well as his monopoly over the music industry, P Diddy owns several brands.
Obviously, he founded Bad Boy Entertainment early in his career. But this year he also created a successor label, Love Records, to release his fifth studio album.
Although he initially sold his clothing lineto Global Brands Group, he later bought it back for $7.5million.
He also created a company called Combs Wines and Spirits, and partners with Diageo's Ciroc, and Deleon Tequila.
He has been handling the marketing side for Ciroc's Ultra-Premium vodka since 2013, and has co-owned Deleon Tequila since 2014.
One of his latest business ventures, however, is Capital Prep Harlem – which offers students an elite education from sixth grade up until senior year of high school.
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