Who is Iasha Masood? Meet The Apprentice 2019 contestant

IASHA Masood has been given the chance of a lifetime by earning a spot on The Apprentice and intends to make the most of it.

However, the account manager will have to fend off 15 other contestants to win the show. Here is what you need to know about her.

Who is The Apprentice’s Iasha Masood?

Iasha Masood is a 27-year-old account manager from Manchester, who is hoping her “eccentric personality” will make her stand out from the crowd.

She also believes her “crazy” and “controversial” characteristics will benefit her too in the competition.

The Manchester based hopeful describes herself as “the star that shines the brightest”.

What’s more, Iasha believes her “natural persona” will be enough to win the series and she aims to keep her “enemies” close.

She explained: “I can read people just by looking at their body language, they won’t realise it until it’s too late – and checkmate”.

When does The Apprentice 2019 start?

BBC One has confirmed the 15th series of The Apprentice, which is fronted by Lord Alan Sugar, will return on Wednesday, October 2, 2019.

The Apprentice will air weekly on the channel for approximately 12 weeks and is followed by You’re Fired at 10pm on BBC Two.

Each episode of the main show will be available to watch on-demand on BBC iPlayer and catch-up channels.

The show will see sixteen eager entrepreneurs will compete against one another to become Lord Sugar’s next business partner.


How does The Apprentice 2019 work?

Sixteen candidates will have to participate in a series of testing challenges to win a whopping £250,000 investment for their business.

Naturally, they must impress Lord Sugar, as well as Baroness Brady and Claude Littner to be in with a chance of bagging the prize.

This series the contestants will travel around the world, competing in a number of tasks to try and secure Lord Sugar as a business partner.

In the first week they will be sent to Cape Town in South Africa to create, set up and run tours in the country’s capital city.

Other destinations include a trip to Finland to create an advertising campaign and hitting the streets of Oxford and Cambridge to find and buy nine items.

What is the prize for The Apprentice winner?

The winner of The Apprentice gets a £250,000 investment into their business idea and a 50/50 partnership with Lord Sugar.

In 2018, Sian Gabbidon won the series and secured an investment from Lord Sugar for her swimwear brand.

Speaking to The Sun online after her win she said: “I believe in my business and myself. I think I proved to him [Lord Sugar] I was a really strong contestant.

“As a business woman I always aim high. I did get people saying I will never set up a functioning business in Leeds and I did it.”

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