Emma Raducanu tells girls they don’t need men to succeed as she reads revised fairy tales which write out Prince Charming in new HSBC ad
- The tennis star, 20, read from Fairer Tales by Emma Dodd for a HSBC advert
- In the stories Sleeping Beauty, Cinderella and Rapunzel are all businesswomen
Emma Raducanu has told girls that they don’t need men to succeed as she read out revised fairy tales which write out Prince Charming in a new advert.
The tennis star, 20, read from Fairer Tales by Emma Dodd in a nine-minute-long advert for HSBC’s financial education programme.
Dodd’s stories look at the likes of Cinderella, Sleeping Beauty and Rapunzel through a new lens in which Prince Charming is left out as a main character.
In the reimagined tales, Cinderella is a successful businesswoman who designs her own sports shoe, Rapunzel becomes a property mogul by renting out her tower and Sleeping Beauty becomes rich from interest earned during her 100-year-long sleep.
Emma – who is the sixth-highest earning tennis player in the world, in part thanks to numerous sponsorships – praised the women for succeeding without the help of a prince.
The tennis star, 20, told girls that they don’t need men as she read from Fairer Tales by Emma Dodd
Emma – who is the sixth-highest earning tennis player in the world, in part thanks to numerous sponsorships – praised the women for succeeding without the help of a prince
She said: ‘Cinderella, Sleeping Beauty and Rapunzel are all successful young women.
‘They have used their brains, imagination and good sense to earn enough money to look after themselves without a Prince Charming in sight.
READ MORE: Emma Raducanu’s net worth: 20-year-old tennis star rakes in £12.1m in the past year, making her the sixth-highest paid player in the world
‘What a great story. So in the end, the princesses didn’t need a prince to save them.
‘They set up their own businesses, saved their money and spent it very wisely.’
In Fairer Tales, Sleeping Beauty takes a more realistic 21st-century approach to men after she eventually wakes up from her sleep from Prince Charming ringing her doorbell.
Readers are denied the traditional ‘happy ever after’ fairytale ending when she refuses to kiss him – let alone marry him.
Beauty tells the prince: ‘I don’t need a kiss because all your noisy ringing has already woken me up. And I’m certainly not going to marry you, we’ve only just met!’
While in the original version Charming manages to track Cinderella down through her glass slipper, in the new version the heroine gains fortune through her own agency in setting up a shoe business.
Her fairy godmother tells her: ‘You shall go to the ball but you don’t need to marry a prince to get away from all this.
In the retelling, Rapunzel, far from being passively rescued, escapes her tower using her hair and rents it out to others, building up financial security
The tennis ace, 20, praised the heroines for succeeding ‘without the help of a prince’
Raducanu is the sixth-highest earning tennis player with annual takings of around £12.2million – in part from sponsorships such as with Vodafone (pictured)
Emma Raducanu of GBR celebrates with the trophy US Open Championships 2021
She has also teamed up with Porsche to become one of the stylish car’s ambassadors
Emma Raducanu has revealed she will be sidelined for the remainder of the year
The 2021 US Open champion is currently recovering from undergoing wrist and ankle surgery
‘You have everything you need for success and happiness right inside of you.’
Meanwhile Rapunzel, far from being passively rescued, escapes her tower using her hair and rents it out to others, building up financial security.
Raducanu said: ‘Rapunzel is now a free woman, who earns lots of money and is able to live well. She even has some spare money, which she can use to buy a share in Cinderella’s new and exciting sports shoe business.’
The tennis ace won the US Open in 2021 in only the second major tournament of her career when she was just 18 years old.
However the former British No1 has been dogged by injury since her record-breaking victory.
She was forced to miss out on the recent US Open, French Open and Wimbledon after undergoing operations on her wrists and ankle.
Raducanu fell out of the world’s top 100 this week but insisted that she will make her return next season.
She is currently ranked at number 214 but is the sixth-highest earning tennis player with annual takings of around £12.2million, in part thanks to sponsorships including those with HSBC.
Rachel Zegler, who is playing Snow White in the upcoming film, admitted she ‘hated’ the original movie
She has also worked with the likes of Dior, Tiffany, British Airways and Vodaphone.
Traditional fairytales have often been given a revisionist spin in recent years and have been criticised for the lack of independence given to the female heroines.
Rachel Zegler, who is playing Snow White in the upcoming film, admitted she ‘hated’ the original movie and described the Prince as a ‘stalker’ and the storyline as ‘weird’ in a resurfaced clip.
She promised that her version of Snow White is ‘not going to be saved by the prince’ and said ‘she’s not going to be dreaming about true love’.
But the 22-year-old star was met with furious backlash online from fans, including one TikToker called Angie who said: ”Criticizing Disney Princesses is not feminist.
‘Not every woman is a leader, not every woman wants to be a leader, not every woman wants or craves power, and that’s okay.’
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