Ikea buys London shopping centre to launch first small-format store

Ikea snaps up Hammersmith shopping centre for £170m where it will launch its first ‘small-format’ city-centre store next year

  • The retail giant has snapped up Kings Mall Shopping Centre in Hammersmith  
  • It plans to install a new style of smaller store in the shopping centre in 2021
  • It marks Ikea’s ‘next step’ in its strategy to move further into city centres 

Ikea has bought a London shopping centre where it will also launch its first UK small format store.

The Swedish retail giant’s property arm has snapped up Kings Mall Shopping Centre in Hammersmith for £170 million as the company moves forward with a strategy to develop mixed-use sites around urban stores.

It said it will install a new style of smaller store in the West London shopping centre, which it plans to open in spring 2021.

The acquisition by Ikea’s Ingka Centres property arm marks the ‘next step’ in its strategy to move further into city centres despite current pressures on the UK high street.

An artists impression of Ikea’s new Hammersmith store, which is set to open in Spring 2021

The Ikea Store in Wembley. The acquisition by Ikea’s Ingka Centres property arm marks the ‘next step’ in its strategy to move further into city centres despite current pressures on the UK high street

Peter Jelkeby, country retail manager and chief sustainability officer at Ikea UK & Ireland, said: ‘Our plan to open a new city centre store in Hammersmith is an exciting next step as we continue to respond to people’s evolving shopping habits, making Ikea more convenient than ever before.

‘People have been eager to see our affordable range and access our life-at-home expertise on the high street for some time, so we’re excited to introduce a unique Ikea store to the vibrant local community in Hammersmith and London.’

The opening will take Ikea’s London store portfolio to six sites, having launched its latest store in the city in Greenwich last year.

Ikea also launched two London planning studios last year under its plan to develop new formats for inner city locations.

The retailer said the new mall store will include more than 2,000 home furnishing accessories.

Ikea already has a handful of smaller inner city store elsewhere in Europe, including sites in Paris and Moscow, but Hammersmith will be its first smaller UK shop.

Gerard Groener, managing director at Ingka Centres, added: ‘Our urban projects are all about getting closer to more people.

‘More of our customers are living in cities than ever before, and a regenerated Kings Mall will be an ideal location for reaching millions of Londoners.’

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