Let’s give Britain a spring clean! Mail urges YOU to help make our country beautiful by joining our inspirational nationwide littler clear-up
- The Daily Mail is recruiting an army of readers to start a fightback against waste
- We want half a million people to take part in this year’s Great British Spring Clean
- Today, the Mail asks YOU to help make Britain beautiful by joining litter clear-up
Families, schools, workplaces and communities are today being asked to help make Britain beautiful.
The Daily Mail is recruiting an army of public-spirited readers to start the fightback against the litter blighting our towns and countryside.
Sir David Attenborough, politicians, charities and even the United Nations are throwing their weight behind the Great British Spring Clean.
Young volunteers clean up their patch in Cheshire. Today the Mail is proud to announce our national campaign to get Britain picking up plastic litter is back — and bigger and better than ever
Keep Britain Tidy wants to enlist half a million volunteers – after signing up 370,000 last year.
Readers are urged to band together to collect and dispose of discarded rubbish in their neighbourhood, recycling as much as possible.
The initiative builds on the success of the Mail’s Great Plastic Pick Up last year, which was backed by 20,000 readers and our NHS volunteer drive, which attracted 30,000 more.
Participants from the ‘Love North Chingford Group’ pose with their haul of rubbish found in their local area of Chingford, London, for last year’s campaign
Sir David, who has highlighted the plastic scourge on BBC’s Blue Planet II, said last night: ‘It’s very important for people to take care of the environment and I support your efforts to do so.’
Actor and comedian Sir Michael Palin added: ‘The Great British Spring Clean is something we should all support. We have a beautiful country, blessed with a rich and varied natural life. But it needs looking after. We’ve all seen what happens to plastics and waste in our seas. It’s our duty to keep them off our land too.’
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The Mail has been campaigning for a cleaner environment for more than a decade, lobbying to ban toxic microbeads, for charges on plastic bags and for a plastic bottle deposit return scheme.
A shocking 30million tons of litter are collected from the streets each year at a cost to councils of an estimated £1billion.
Environment minister Therese Coffey said Britons needed to break the habit of discarding litter.
Pupils from St Luke’s School in Newham, East London, took part in last year’s campaign to clean up litter from their local area
Labour leader Jeremy Corbyn said: ‘The Great British Spring Clean is an inspiring initiative that seeks to tackle the scourge of plastics that plagues our environment, while at the same time bringing together communities in the process.’
Allison Ogden-Newton of Keep Britain Tidy said: ‘Today sees the launch of Keep Britain Tidy’s biggest mass-action campaign in the charity’s 60-year history and we are proud to be doing it in partnership with the Daily Mail.
‘As the country’s best-loved environmental charity, we fight for a cleaner environment on people’s doorsteps. The Great British Spring Clean is the way everyone can get involved and make a difference.’
The Great British Spring Clean will run between March 22 and April 23. Register at gbspringclean.org.
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