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Ted Baker cartoon showed young woman being asked to perform sex acts

Ted Baker newsletter cartoon showing young woman being asked to perform sex acts and describing company as ‘sex mad’ in the 1990s resurfaces amid founder’s harassment scandal

  • Newsletter ‘agony aunt’ cartoon shows female character trying to get a job 
  • In interview with fashion firm, a male tells her to undress and perform sex acts 
  • Comes as firm’s boss takes ‘voluntary leave of absence’ amid harassment claims 

Ray Kelvin (pictured) faces a string of harassment allegations 

A Ted Baker newsletter dubbed the fashion firm as ‘sex mad’, it has emerged, as the company’s founder faces a string of harassment claims.

The edition carried a cartoon which featured a young woman being asked to perform sex acts and ‘get her kit off’ in a job interview.

It comes after chief executive Ray Kelvin, 62, took a ‘voluntary leave of absence’ amid campaigners’ claims that ‘about 100’ incidents of harassment have been reported.

The pamphlet resurfaced in The Sunday Telegraph after it was originally printed in the nineties.

Ted Baker faces heavy scrutiny – including an external investigation – after an online petition on the website Organise accused Mr Kelvin of forcing employees to hug him. 

Mr Kelvin is accused of shoving employee in front of witnesses after flying into a rage when he heard that he was not invited to the worker’s wedding. 

It surfaced yesterday that he was reprimanded over the incident in 2016 when the staff member and his wife-to-be were given a settlement before signing a gagging order.

The fashion chain is facing scrutiny over claims that its chief executive has harassed employees over the years 


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The cartoon follows a young woman applying to get a job at Ted Baker, mimicking an agony aunt format.

A source told the paper that the manager behind the carton, which was reportedly circulated through branches, was reprimanded and left soon after.  

The chief executive (famous for covering his face in pictures) faces allegations of harassment 

An openly gay regional branch manager said that Mr Kelvin made a homophobic remark about him.

The chief executive is alleged to have told people: ‘We used to be drinking mates until he started taking it up the a***.’ 

A source close the Mr Kelvin claimed they did not recognise the newsletter or the alleged homophobic remark.  

They also said that the fashion chief does not drink alcohol so it is unlikely that he would claim to be the man’s drinking buddy.  

A spokesman for Ted Baker said an investigation by Herbert Smith Freehills will ‘consider all relevant matters which have been or are notified to the company’.

He said that an announcement will be made as to how former and current employees can raise issues throughout the investigation.

The company refuses to comment on specific allegations until the investigation has completed.  

   

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