X CEO Linda Yacarino doubles down on Elon Musk’s ‘go f**k yourselves’ message to advertisers who have pulled their money over hate speech fears

• Yacarino previously attempted to temper criticism of Musk’s tweets 
• Last night, he told businesses like Disney to ‘go f**k themselves’ after they pulled ad dollars
• Yacarino stood by him later, saying the company ‘is enabling information independence’  

Twitter CEO Linda Yacarino doubled down on Elon Musk’s ‘go f**k yourselves’ message to advertisers who are pulling their money from the platform or threatening to in a protest over hate speech fears. 

Musk has been criticized for loosening Twitter’s grip on what some perceive to be hate speech, and has even been accused of stoking antisemitism on the site by not cracking down on certain accounts. 

It is part of his original strategy for the platform – to do away with heavy-handed oversight and allow users to share their own thoughts free from interference from typically left-leaning big tech. 

Yacarino – who previously attempted to temper criticism of Musk by emphasizing X’s position as not allowing any form of hatred or antisemitism – is now standing by his latest remarks. 

Yacarino – who previously attempted to temper criticism of Musk by emphasizing X’s position as not allowing any form of hatred or antisemitism – is now standing by his latest remarks

‘Today, Elon Musk gave a wide ranging and candid interview at DealBook 2023. He also offered an apology, an explanation and an explicit point of view about our position. 

‘X is enabling an information independence that’s uncomfortable for some people. We’re a platform that allows people to make their own decisions. 

‘And here’s my perspective when it comes to advertising: X is standing at a unique and amazing intersection of Free Speech and Main Street — and the X community is powerful and is here to welcome you. 

‘To our partners who believe in our meaningful work — Thank You,’ she said. 

Disney CEO Bob Iger led the boycott, withdrawing the company’s ads from X. 

Elon Musk told advertisers to ‘go f**k themselves’ at the DealBook summit last night

Musk took him on squarely, telling Deal Book host Andrew Sorokin: ‘If someone is going to try and blackmail me with advertising? Blackmail me with money? Go f*** yourself.

‘Go f*** yourself, is that clear? Hey Bob, if you’re in the audience. That’s how I feel, don’t advertise.’ 

He apologized for his controversial support of one user who claimed Jews ‘have been pushing this exact kind of dialectical hatred against whites that they claim to want people to stop using against them.’ 

Musk endorsed the user’s perspective, tweeting: ‘You have said the actual truth.’ 

At Deal Book last night, he said his comment was ‘foolish’.

He visited Israel earlier this week in an attempt to smooth things over. 

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