Fashion fans rush to snap up ASOS dupe of Holly Willoughby's £248 Reformation dress & it's a whopping £212 cheaper | The Sun

HOLLY Willoughby is a huge fashion icon and has the ability to sell-out clothes in a matter of seconds after she's seen wearing them live on air.

And TV presenter most recently sent fashion fans into a frenzy after she sported a stunning blue and white ditsy print summer dress on ITV's This Morning.

Taking to Instagram. Holly Willoughby posed up a storm and revealed her outfit details – noting that the highly sought after frock is the 'Lacy dress' from Reformation and costs a whopping £248.

But if that's well out of your price range then no fear, because it turns out you can replicate the look for less – and it's all thanks to a dupe sold by ASOS.

With it's similar blue and white ditsy floral print, the 'ASOS DESIGN Tall viscose sweetheart neckline split front midi dress in blue floral' is a great doppelganger.

But priced at just £36, it's a whopping £212 cheaper than the luxurious version.


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And there's no denying the two summery frocks bear uncanny similarities.

They both feature a super flattering sweetheart neckline and have a high side slit that allows for plenty of movement, making it comfortable to wear all day long.


Not only that, but they appear to be made from a similar lightwear drapey crepe material that offers an airy feel, making it the perfect choice for this warmer weather.

However, there are a few minor differences.

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The Reformation dress features slightly longer ruched sleeves compared to the short capped sleeves on the ASOS version.

And the pricier dress is notably more blue with a white ditsy print, while the cheaper replica is vice versa, with the white dress acting as a background for the blue floral print.

But with such a huge price difference, it's little surprise shoppers are rushing to snap up the bargain ASOS frock.

It's available in sizes ranging from 4-20 and has received several reviews online.

"Love the style and material, its pretty and feels good. True to size," wrote one.

"Love it so much I've decided to wear to a wedding this summer and not sure I can wait that long to wear it."

However, one person noted: "This dress looks very nice on the young petite women in the photos, but is poorly designed for me (size 10).

"The bust just gaped and hung loosely on my body."

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