Sports Direct have been mocked online after shoppers spotted an embarrassing spelling mistake on their back-to-school stationery kits.
The typo described the kits as 'stationary' kits – leading social medias to joke that executives at the sportswear giant should return to school themselves.
The glaring error was spotted by a customer shopping at a branch of Sports Direct in St Martins Quarter, Worcester, on Monday.
Photographer Emma Trimble, who is 43, was shopping for her daughter's shin pads when she came across the spelling blunder.
She said: "I had been looking for a new pair of shin pads for my daughter when I spotted them on the shelves – and I had to do a double take.
"I couldn't believe such a big company had made such an atrocious spelling error.
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"There were some other stationery kits underneath in different packaging spelled correctly so at some point must have noticed but decided to sell them anyway."
The two words are often mistaken for one another, but while 'stationary' means not moving, 'stationery' refers to writing and other office materials.
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Posts on social media suggest the same spelling mistake is being made at multiple branches across the country.
One person posted pictures of the kits on X, formerly known as Twitter, and wrote: "I think the sales department of Sports Direct needs to go back to school.
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Another noted: "Well, those won't be going anywhere in a hurry."
A third chimed in:"I suppose they aren't really well known for their office range. Maybe they should just stick to giant mugs and cheap trackies."
Meanwhile, a fourth added: "Maybe they called it stationary because it's going to remain on the shelves? Who's actually buying sports direct stationery?"
Another added: "Maybe they realised the error too late and thought nobody will notice, lets just crack on and flog them."
Fabulous has contacted Sports Direct for comment.
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