Home » Fashion » The new high-street beauty brand taking over our beauty editor’s make-up bag | The Sun
The new high-street beauty brand taking over our beauty editor’s make-up bag | The Sun
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HIGH STREET make-up has come a long way in the last few years.
With more hard working, affordable options available than ever before, I was sceptical about H&M's new make-up range but *spoiler alert* it's brilliant.
As a beauty editor, I test lots of make-up for a living, and H&M Beauty's new make-up range is up there with the best.
Made in collaboration with the brand's first ever global make-up artist Raoúl Alejandre, who's best known for creating the iconic red-carpet looks of celebs like Angelina Jolie, FKA Twigs and Zendaya (he once spent four hours painting her face for an event), everything in the range costs less than £12.99
Despite the price tag, it's anything but cheap.
In fact, the luxe packaging feels like it should cost three times the price, with magnetic closures and sleek metallic accents alongside the clashing pink and red signature hues.
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