Every festive season, there are those ‘it’ products that sell out during Black Friday and Cyber Monday, leaving Christmas shoppers scrambling to buy alternative items.
But luckily Nick Drewe, trend and discount expert at Online Coupon Platform, Wethrift has analysed Google search volume data and revealed the top 10 items likely to sell out this year, so that you don't miss out this November 24.
Last year it was money-saving home gadgets, like air fryers and slow cookers, whereas this year, he predicts we'll be seeing TikTok inspired product trends, from the New Balance 530s to the hugely popular Stanley Cup.
1. Steam Deck Portable PC Game
Gaming gadgets are hugely popular in the lead-up to Christmas, and according to Nick, this year there has been a huge surge in searches for the Steam Deck portable PC, with searches up by 7900%.
"The handheld console launched back in 2022, and has been a must-have gadget amongst avid gamers ever since," he says.
"The device lets you play all your favourite games on the go."
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2. Apple Airpods Max Wireless
12Like any tech gadget, the Apple Airpods Max cost a pretty penny, typically around £500.
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So according to Nick, it's little surprise that in the lead-up to the biggest shopping sale of the year, searches have increased by a huge 3300% – as people hunt for deals and discounts on the gadget.
"The chunky oversized headphones have become a sweeping fashion trend this year, as big-name celebrities like Bella Hadid, Lily-Rose Depp, Zoe Kravitz, and Sarah Jessica Parker swap their wireless earbuds for over-the-ear headphones," he says.
3. UGG Tasman
With Autumn officially here, cosy outfits are on everyone's minds – Ugg boots included.
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And it's no wonder fashion fans are racing to snap them up…because celebrities including the likes of Gigi Hadid and Rihanna have been seen sporting the trend, which usually costs around £100.
"Last year, the ultra mini UGG was a sell-out product, surging in popularity in the lead-up to Christmas, this year, however, it’s the Tazz boot that people are on the hunt for," he explains.
"As we approach Black Friday, the demand for the Tazz UGG slipper has increased by a whopping 3066%, while over on TikTok the #tazzsliper hashtag has amassed a colossal 7.4 million views."
4. Under desk treadmill
The trend and discount expert explains that with many of us spending a large portion of our week working, it can be difficult to find the time to exercise.
He points out that's where the demand for the under-desk treadmill came from, with searches up 2400%.
"They allow you to carry out your normal working activities while getting your steps in," he says.
"Not only are they more practical, under desk treadmills are lighter in weight, easy to move, and less expensive than a traditional running treadmill – making them hugely popular."
Best Black Friday Deals 2023
BLACK Friday and Cyber Monday are fast approaching! Here are our top picks from the sales:
*If you click on a link in this boxout we will earn affiliate revenue
- Oodie Hooded Blanket, £35.60 (save £53) – buy from Oodie
- Simba Mattress: save up to 55% – buy from Simba
- Apple AirPods Pro, £199 (lowest price ever) – buy from Amazon
- Amazon 55-inch Fire TV, £149.99 (save £400 with Prime) – buy from Amazon
- Refurbished Ninja 9.5-litre Air Fryer, £96.75 (save £32.25) – buy from eBay
- Gymshark Elevate Leggings, £36 (save £24) – buy from Gymshark
- L'OR Coffee Machine Bundle, £59 (save £105) – buy here
- Emma Mattress: up to 65% off w/ code THESUN – buy from Emma
- Boots No.7 The Beauty Collection, £35 (was £85) – buy from Boots
- Best of MAC Kit, £65.00 (save £94)– buy here
- Refurbished Dyson Airwrap, £239.99 (save £160) – buy from eBay
- Estee Lauder Heroes Collection at QVC, £109.92 (save £71) – buy from QVC
- Charlotte Tilbury Mini Cleanse & Glow Trio, £28 (save £12) – buy from Charlotte Tilbury
- Coach Cross Body Bag, £156 (save 20%) – buy from John Lewis
- Amazon Fire TV Stick Lite, £21.99 (save £13) – buy from Amazon
- Lovehoney, up to 60% off and extra 3% w/ code VBBF – See vouchers here
Shop the sales:
- Amazon – shop here
- John Lewis – shop here
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5. EA Sports FC 24
Nick notes that despite physical sales being down in comparison to FIFA 23, the early access sales of EA Sports FC 24 are up 25% year-on-year.
"As we approach the festive season, the demand for the latest game has increased by 800%," he says.
"This could be attributed to more gamers holding off for big shopping holidays like Black Friday and Cyber Monday to save some pennies. "
6. iPhone 15
Despite the hefty price tag, with the original model starting at £799, the iPhone 15 has become a must-have for tech-savvy people around the world.
As we approach Black Friday, the money-saving whizz says it’s unsurprising to see the demand for the new iPhone increase by 666%.
"This year, the Pro Max is going to be the sell-out model, as recent reports have stated that the demand is outpacing last year’s iPhone 14 Pro Max," he predicts.
7. Stanley Cup
The Stanley Quencher Cup is the latest product sweeping TikTok.
Searches for the product have increased by 140%, with some even labelling it the ‘emotional support water bottle.'
"Millennials are officially obsessed with the water bottle as a new ‘watertok’ trend surfaces, which is essentially encouraging you to drink more water, in an aesthetically pleasing way – enter the Stanley Cup," the money-saving gury explains.
"The hashtag for the bottle has now amassed over 5.4 billion views and counting, but the hefty price tag means shoppers are either purchasing dupe products on TikTok shop or holding out for Black Friday."
8. Dyson V12
Nick points out that the latest home obsession sweeping TikTok is the Dyson V12, the newest Dyson cordless vacuum cleaning model.
"The V12 is fitted with an electric laser that helps to identify dust on floors and surfaces – something that has caught the attention of many TikTok home cleaning enthusiasts," he explains.
"Like most Dyson products, the V12 has a high price point, so it’s understandable for a 138% rise in searches for the home gadget in the lead-up to Black Friday."
9. New Balance 530
If you're wondering what the official ‘it girl’ trainer of 2023 is, then look no further than the New Balance 530s.
Nick explains that despite its huge surge in popularity across TikTok, with the hashtag #newbalance530 gaining 248.3 million views on the app, the trainer has been around for quite some time.
"The 530 is one of New Balance’s most recognised designs and was released back in 1992," he continues.
"This Christmas, the sneaker is guaranteed to be on the top of everyone's wishlist – so gift-givers are on the hunt for bargains, with searches up by 125% in the lead-up to the biggest shopping date of the year."
10. Adidas Samba
With big-name celebrities like Kendall Jenner, Hailey Bieber, and Bella Hadid all sporting the Adidas Sambas in recent months, it should come as little surprise that the trainers have gained traction across social media, up 104% for search.
"The shoe comes in a wide variety of colours from classic black and white, to green, pink, orange, and more," Nick says.
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