FORMER Premier League star Hal Robson-Kanu is thriving in his new career after launching a new campaign with Sainsbury's.
The ex-West Brom forward retired from football in 2021.
Three years prior he founded The Turmeric Co. selling a range of turmeric-based shots.
Robson-Kanu, 34, thinks turmeric is a secret weapon and it appears Sainsbury's bosses agree.
The supermarket has teamed up with Robson-Kanu to launch a range of his company's products.
He even appeared in an advert pretending to be a Sainsbury's shop floor worker.
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In the video a customer approaches Robson-Kanu who informs him of the benefits of Turmeric Co. shots, which are on sale for £1.95.
Robson-Kanu tells the customer: "I'm just here stocking the most potent, functional turmeric-based shots on the market.
"There's not even any orange juice or apple juice in these, just pure natural nourishment for everything your body needs, and it's clinically proven too. Mind-blowing stuff."
Other sports were included in the ad, with former boxer Johnny Nelson endorsing the product.
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Robson-Kanu revealed he was lured towards natural remedies after experiencing a bad reaction to painkillers he had taken to help overcome injuries early in his career.
The injuries threatened to end the former Wales international's career, before he discovered the benefits of raw ingredients.
He said: "It was at that point where me and my dad basically went on a research binge. We began looking at natural ways to recover from pain, inflammation and swelling.
"We went to the library and scoured the internet. We looked at ancient Asian practices in eastern cultures where they would use natural remedies.
"What we began to find was these natural ingredients which kept recurring, like watermelon, pomegranate, pineapple, ginger and turmeric in the raw format.
"It wasn’t powder or capsules, what we read was that the raw ingredients were key to having an impact.
"My dad sourced all of the natural ingredients from local markets over the next few days and began to turn these into a blend.
"At first it didn’t taste too good but after a few days my dad perfected this blend of raw, natural ingredients and it was this golden elixir. It was really potent, knocked my socks off, but it was actually enjoyable.
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"Immediately the additional nutrient and micronutrients and macro nutrients I was consuming from this golden blend really gave me a real boost of energy.
"It was a lightbulb moment because up until that point I’d taken everything I was told as gospel."
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