PETER Crouch is set to take on fashion star wife Abbey Clancy by releasing his own clothing range.
The former footballer-turned-pundit has applied to trademark the name “Puddings is Massive” under the classifications of casual and leisure clothing.
The unusual sounding trademark comes from an episode of his hit That Peter Crouch Podcast where he and the team are discussing football’s canteen politics.
The episode in August proved so popular that independent online stores started selling t-shirts and hoodies with the Puddings slogan on – and the trademark application means Peter, 42, can gain control of the merch being sold.
Model Abbey, 37, is renowned for her fashion taste and has been in a two-year partnership with Tesco’s in-house brand F&F and recently released an autumn collection and a party range ahead of the Christmas season.
But this will be hubby Pete’s first foray into his own clothes line, although he was signed up as a Ted Baker brand ambassador in 2019 and featured in the fashion pages of GQ and The Sunday Times.
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The trademark application was registered with the Intellectual Property Office last month and has gone through his company Tall Or Nothing Ltd, a nod to his 6ft 7in height.
The firm has also applied for a similar term – “Puddings Is Massive” to be trademarked under podcasts suggesting that the ex-striker is planning on releasing a series around the topic.
Back in 2018, Pete admitted to making fashion faux pas in the past telling ShortList: “I’ve made a lot of mistakes in my life, especially with clothes.
"Before I met [my wife] Abbey, I was pretty useless. I walked into a shop – Harrods or something – and spotted a jumper. And it was awful really, looking back.
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“The sleeves fit – that’s why it drew my attention – but it was this cream felty-velvet with cotton arms. I got to the till and I was thinking, “80 quid, maybe.” It was £800. I bought it anyway and hated it from that moment. I decided to wear it to the pub and spilled Guinness all down it. Ruined.”
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