FANS have spotted a scary detail in Kylie Jenner's new photo for her Khy clothing brand.
The Khy brand shared sultry snapshots of its founder wearing its leather trench coat.
In the Instagram photos, Kylie, 26, glammed up and painted her lips red as she sat on the floor.
The Hulu star had messy, curly hair that flowed on the side of her black jacket.
Kylie placed her hands near her zipper as she shot a moody look at the camera.
While lying down, The Kardashians star flaunted her long legs as she crossed them and teased her red heels.
Social media sleuths were distracted by the mark on her bare thigh.
THE COMMENTS
In the comments section, eagle-eyed fans became concerned after spotting the scary mark on her leg.
One fan said: "If you do a zoom on Kylie’s leg, she has a cut! What happened?"
Another fan added: "Oh my god! I think it's just a scar!"
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A third fan mentioned: "It’s her but it also doesn’t look like her. Where did that thing on her leg come from?"
A fourth person wrote: "This is concerning for me! Did she get an allergic reaction to the faux leather?"
A commentator explained: "It was from a scary accident from when she was a kid. Caused from her childhood."
'I SLIPPED'
In 2011, Kylie revealed to Celebuzz how she got the scar on her leg.
The former E! star recalled having an intense game of hide and seek with her sister, Kendall Jenner, 27, during their early childhood.
Kylie remembered: “When I was about five, my sister and I were playing hide-and-seek, and I hid inside this really tall enclosed gate.
She told the outlet: “After a while, when my sister didn’t find me, I had to climb up on this sharp pole sticking out from the gate.
"I slipped, and the pole went into my leg. I tried pulling away to get the pole out, but it just tore through my whole leg."
Kylie ended: "It’s smaller now though, because I grew!”
'COMING SOON'
This is not the only time the reality star promoted her fashion line on social media.
On Wednesday, the former E! star wore an oversized leather jacket in the brand's first TikTok video.
In the six-second clip, the 26-year-old star stood in a quiet room with a white backdrop as she turned her front to the wall.
The mom of two wore a loose-fitting black leather jacket that went down to her ankles and matching gloves.
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The caption read: "Coming soon. Sign up at khy.com."
Kylie and her ex-baby daddy Travis Scott, 32, share two little ones: son Aire, one, and daughter Stormi, five.
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